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Je développe mon activité grâce à Facebook
Si Facebook est aujourd’hui passé d’une notoriété incontestable à un phénomène de société (30 millions d’utilisateurs actifs en France et 1 milliard dans le monde), nombreux sont les créateurs d’entreprise ou dirigeants de petites entreprises qui s’interrogent encore sur son utilité pour leur activité professionnelle ou qui redoutent de se lancer seuls et ressentent le besoin d’être accompagnés et conseillés sur un outil qu’ils maîtrisent mal. Voici un guide pour passer à l’action directement.
La communication corporate - 2e éd.
Pourquoi les entreprises et les organisations parlent-elles d’elles-mêmes ? Cette 2e édition, entièrement revue et actualisée, propose une définition de la communication corporate, présente ses spécificités, explique ses enjeux, ses champs d’application et ses principales techniques, dans une perspective internationale. L'ouvrage décrit un domaine en pleine mutation : évolution des publics cibles, transformation digitale, nouvel ordre de relations entre les entreprises et leurs parties prenantes... Les auteurs s’appuient autant sur des données factuelles et précises que sur des entretiens avec des professionnels.
The Collaborative Enterprise
Competitive economics produces an enormous abundance of goods and services but at an intolerable environmental and social cost. Competition has become an end in itself, which leads to detrimental effects on nature, society and future generations. A change of paradigm is needed. Business should respect the ecological and social limits in which it operates and embed its activities in the natural and social systems. This book promotes a collaborative attitude of doing business based on a positive view of the self and others. Theoretical contributions, reflections, cases, examples, and initiatives collected in the book show that a collaborative enterprise is not only possible but also a feasible and desirable alternative to the current, self-defeating, managerial models. Innovative firms seeking to build long-term, mutually beneficial relationships with all of their stakeholders while producing values for their business ecosystems represent well-grounded hopes for a really sustainable future.
The Social Employee: How Great Companies Make Social Media Work
Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom "Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand "Get a copy of this book for your whole team and get ready for a surge in measurable social media results!" -- MARI SMITH, author, The New Relationship Marketing, and coauthor, Facebook Marketing "Practical and insig...
Enterprise 2.0
"Web 2.0" is the portion of the Internet that's interactively produced by many people; it includes Wikipedia, Facebook, Twitter, Delicious, and prediction markets. In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence. Now, leading organizations are bringing the Web's novel tools and philosophies inside, creating Enterprise 2.0. In this book, Andrew McAfee shows how they're doing this, and why it's benefiting them. Enterprise 2.0 makes clear that the new technologies are good for much more than just socializing-when properly applied, they help businesses solve pressing problems, capture ...
Adlerian Theory
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Van Dyck
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