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How to Market Books
'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: a number of new case studies detailed coverage of individual market segments checklists and summaries of key points several new chapters a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.
Among The Thugs
___________________________ THE BESTSELLING ACCOUNT OF FOOTBALL VIOLENCE Welcome to the world of football thuggery. They have names like Bonehead, Paraffin Pete and Steamin’ Sammy. They like lager, football, the Queen, and themselves. They love England. They dislike the rest of the known universe. The beautiful game remains ugly. From following Manchster's Red Army to drinking with skinheads, acclaimed writer Bill Buford enters this alternate society and records both its savageries and its sinister allure with the social imagination of George Orwell and the raw personal engagement of Hunter S. Thompson. Among the Thugs is a terrifying, malevolently funny, supremely chilling book about the experience, and the eerie allure, of crowd violence and football culture.
Running with the Firm
'Of course I'm a f**king hooligan, you pr**k. I am a hooligan...there I've said it...I'm a hooligan. And, do you know why? Because that's my f**king job.' In 1995, a film called I.D., about an ambitious young copper who was sent undercover to track down the 'generals' of a football hooligan gang, achieved cult status for its sheer brutality and unsettling insight into the dark and often bloody side of the so-called beautiful game. The film was so shocking it was hard to believe the mindless events that took place could ever happen in the real world. Well, believe it now... Almost twenty years on, the man behind the film has explosively revealed that the script was largely a true story. That ...
Bovver
An adrenalin-packed look at the heady days of the 1970s. Chris Brown was inhe front line of the wave of soccer violence that typified the sport inhose days. His life was dominated by those violent Saturday outings, and byhe pop music of the day. This book tells of his memories of the time.
Odsburg
Wallace Jenkins-Ross traveled to Odsburg for the name, but he stayed for the hallucinating, pill-wielding, mountain-lion-hoarding, and skin-sloughing residents. Visit Odsburg with Wallace and find out why.
City Psychos
es of Terrace Terror Tracing the genesis of the Hull City football hooligan mob from the formative'60s to the present day, with personal recollections and interviews with former gang members, Shuan Torduff, a former member of the Hull City football hooligan gang, recounts the infamous Battle of Dock Street, the Rugby Wars that split the city, the era of the notorious Hull City Psychos, the trips on Mad Eddie's Battle Wagon, and the resurgence of soccer violence at the football club in the 1990s.
Writers' Handbook 2024
The 2024 edition of firstwriter.com’s annual directory for writers is the perfect book for anyone searching for literary agents, book publishers, or magazines. It contains over 1,500 listings, including revised and updated listings from the 2023 edition, and 400 brand new entries. Finding the information you need is now quicker and easier than ever before, with multiple tables and a detailed index, and unique paragraph numbers to help you get to the listings you’re looking for. The variety of tables helps you navigate the listings in different ways, and includes a Table of Authors, which lists over 5,000 authors and tells you who represents them, or who publishes them, or both. The numbe...
Imagine a Door
Foreword by Beth Kephart, author of Handling the Truth Imagine a Door intersperses craft insights, case studies, and checklists with personal stories about publishing and the emotional complexities of sending your work into the world. Is a writing routine worthwhile? How do you pinpoint the why behind your storytelling and use it to improve your manuscript? What makes a query letter stand out? What exactly is distribution? Does success mean selling a certain number of books or can we reframe our expectations in a less capitalistic way? While prioritizing genuine community over platform building, Laura Stanfill, publisher of Forest Avenue Press and author of Singing Lessons for the Stylish Canary, explores these questions from both sides of the desk. She peppers her material with original interviews with authors Omar El Akkad, Fonda Lee, Amy Stewart, Wendy Chin-Tanner, Keith Rosson, Rosiee Thor, Kesha Ajose-Fisher, Emme Lund, and agents, editors, and publishers.
The Writer's Market
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The Ashgate Research Companion to Fan Cultures
Fans constitute a very special kind of audience. They have been marginalized, ridiculed and stigmatized, yet at the same time they seem to represent the vanguard of new relationships with and within the media. ’Participatory culture’ has become the new normative standard. Concepts derived from early fan studies, such as transmedial storytelling and co-creation, are now the standard fare of journalism and marketing text books alike. Indeed, usage of the word fan has become ubiquitous. The Ashgate Research Companion to Fan Cultures problematizes this exaltation of fans and offers a comprehensive examination of the current state of the field. Bringing together the latest international resea...
