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'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: a number of new case studies detailed coverage of individual market segments checklists and summaries of key points several new chapters a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.
The 2022 edition of firstwriter.com’s bestselling directory for writers is the perfect book for anyone searching for literary agents, book publishers, or magazines. It contains over 2,500 listings, including revised and updated listings from the 2021 edition, and over 400 brand new entries. Finding the information you need is now quicker and easier than ever before, with multiple tables and a detailed index, and unique paragraph numbers to help you get to the listings you’re looking for. The variety of tables helps you navigate the listings in different ways, and includes a Table of Authors, which lists over 3,000 authors and tells you who represents them, or who publishes them, or both....
Rooted in a long and diverse genealogy, biographical approaches have developed from a focus upon a single story, a ‘life story’ and personal documents (e.g. diaries), to encompass (more routinely) autobiographical secondary and archival research and analysis - as well as multi-media, arts based creative multi-sensory methods. Biographical Research and practices as part of human understanding helps people to make sense of what has been and what is happening in their lives, cultures, communities and societies. Advances in Biographical Methods: Creative Applications takes up these themes: theorising, doing and applying current advances in biographical methods. It demonstrates the momentum with which they areas are developing as a field of scholarship, especially in relation to creative innovations and applications, such as in new forms of interview and other practices, and debates on its interlinking with art, performance and digital methods.
This book explores different emergent spaces where diverse urbanites spontaneously negotiate, make and remake urban spaces, create opportunities, produce social change, challenge urban life, culture, and politics, or simply ask for their right to the city. The focus of this book is on spaces and contexts where change is seeded, regardless of whether it was planned and whether it was or will be successful in the end. Contributors analyze the seeds of change at their very inception in diverse cultural contexts across four continents. How do small groups of ordinary and often also disenfranchised people design, suggest and implement ideas of change? How do they use and remake small urban spaces to better suit their purposes, voice claims to the city, create opportunities, and design better urban lives and futures? The emphasis of this volume is not on the nature of activities and change, but on the minute processes of initiating change.
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Language beyond the Classroom is an edited volume of essays that offers detailed, how-to guides for developing, implementing, and evaluating service-learning programs for a variety of languages. Contributions here present civic-engagement programs for several languages, including French, German, Russian, and Spanish, with curricula that can be adapted to any language program. The authors of each essay engage with the growing pedagogical emphasis on experiential learning, providing theoretical and practical advice, including syllabi, for language educators. Language beyond the Classroom is a timely exploration of the variety and richness of service-learning in language instruction, and contributes to a 21st-century emphasis on community engagement and cultural contextualization in second-language pedagogy.
This comprehensive volume provides an unprecedented illustration of the potential for visual methods in psychology. Each chapter explores the set of theoretical, methodological, as well as ethical and analytical issues that shape the ways in which visual qualitative research is conducted in psychology. Using a variety of forms of visual data, including photography, documentary film-making, drawing, internet media, model making and collages, each author endeavors to broaden the scope for understanding experience and subjectivity, using visual qualitative methods. The contributors to this volume work within a variety of traditions including narrative psychology, personal construct theory, disc...
The 2023 edition of firstwriter.com’s bestselling directory for writers is the perfect book for anyone searching for literary agents, book publishers, or magazines. It contains over 2,000 listings, including revised and updated listings from the 2022 edition, and over 350 brand new entries. Finding the information you need is now quicker and easier than ever before, with multiple tables and a detailed index, and unique paragraph numbers to help you get to the listings you’re looking for. The variety of tables helps you navigate the listings in different ways, and includes a Table of Authors, which lists over 4,000 authors and tells you who represents them, or who publishes them, or both....
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The 2024 edition of firstwriter.com’s annual directory for writers is the perfect book for anyone searching for literary agents, book publishers, or magazines. It contains over 1,500 listings, including revised and updated listings from the 2023 edition, and 400 brand new entries. Finding the information you need is now quicker and easier than ever before, with multiple tables and a detailed index, and unique paragraph numbers to help you get to the listings you’re looking for. The variety of tables helps you navigate the listings in different ways, and includes a Table of Authors, which lists over 5,000 authors and tells you who represents them, or who publishes them, or both. The numbe...