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The Virtues of Green Marketing
  • Language: en
  • Pages: 173

The Virtues of Green Marketing

This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable market economy. The work explores the transformative power inherent in green promises and sets a vision of what green marketers should strive for. Engaging with selected research on organizational theory, the authors negotiate the conflicting paradigms of rhetorical theory and their relation to the study of corporate legitimation practices. The resulting theoretical framework provides an analytical scheme that can be useful in various disciplines – such as sociology, economics, law, marketing theory, and communication. It also illustrates how we can find new answers to contemporary challenges by re-imagining rhetoric. This is an open access book.

Sveriges statskalender
  • Language: sv
  • Pages: 770

Sveriges statskalender

  • Type: Book
  • -
  • Published: 1899
  • -
  • Publisher: Unknown

None

Охотничье оружие мира. Энциклопедия
  • Language: ru
  • Pages: 736
Stockholm Arbitration Yearbook 2022
  • Language: en
  • Pages: 426

Stockholm Arbitration Yearbook 2022

  • Categories: Law

Stockholm Arbitration Yearbook 2022, Volume 4 Each year, Stockholm is the arbitration seat of choice for numerous parties endeavouring to resolve international disputes. It is the second most used venue for investment disputes, and it is often the venue for disputes arising from the Energy Charter Treaty (ECT). This annual publication, launched under the auspices of the Stockholm Centre for Commercial Law, is designed to meet the information needs of arbitration practitioners and parties from all over the world. The present edition’s topics include: the impact of EU law on dispute resolution in international investment and trade agreements; execution of arbitral award against sovereign wea...

The Greenhill Dictionary of Guns and Gunmakers
  • Language: en
  • Pages: 584

The Greenhill Dictionary of Guns and Gunmakers

  • Type: Book
  • -
  • Published: 2001
  • -
  • Publisher: Unknown

An illustrated dictionary of firearms and their manufacturers, listed in alphabetical order.

Swedish American Genealogist
  • Language: en
  • Pages: 544

Swedish American Genealogist

  • Type: Book
  • -
  • Published: 1993
  • -
  • Publisher: Unknown

None

Index of Patents Issued from the United States Patent Office
  • Language: en
  • Pages: 2270

Index of Patents Issued from the United States Patent Office

  • Type: Book
  • -
  • Published: 1973
  • -
  • Publisher: Unknown

None

Svenskt porträttgalleri ...
  • Language: sv
  • Pages: 402

Svenskt porträttgalleri ...

  • Type: Book
  • -
  • Published: 1903
  • -
  • Publisher: Unknown

None

Svenske frimurare: Provinsiallogen i Kristianstad
  • Language: sv
  • Pages: 470

Svenske frimurare: Provinsiallogen i Kristianstad

  • Type: Book
  • -
  • Published: 1904
  • -
  • Publisher: Unknown

None

Svenskt porträttgalleri ...
  • Language: sv
  • Pages: 274

Svenskt porträttgalleri ...

  • Type: Book
  • -
  • Published: 1908
  • -
  • Publisher: Unknown

None