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The Communication Theory Reader
This collection of readings is designed to provide easy access to Communication Theory. Many of the essays in the Reader have previously been difficult to obtain and many have appeared in contexts where their relevance for communications, media and cultural studies was not immediately apparent. The Reader presents the most important work which has shaped the field as it stands today. The articles are grouped in subject sections, with an editor's introduction, indications of further reading together with a glossary and comprehensive bibliography.
Cultural Implications of Biosemiotics
This is the first book to consider the major implications for culture of the new science of biosemiotics. The volume is mainly aimed at an audience outside biosemiotics and semiotics, in the humanities and social sciences principally, who will welcome elucidation of the possible benefits to their subject area from a relatively new field. The book is therefore devoted to illuminating the extent to which biosemiotics constitutes an ‘epistemological break’ with ‘modern’ modes of conceptualizing culture. It shows biosemiotics to be a significant departure from those modes of thought that neglect to acknowledge continuity across nature, modes which install culture and the vicissitudes of the polis at the centre of their deliberations. The volume exposes the untenability of the ‘culture/nature’ division, presenting a challenge to the many approaches that can only produce an understanding of culture as a realm autonomous and divorced from nature.
The Media
Today, arguably more than at any time in the past, media are the key players in contributing to what defines reality for the citizens of Europe and beyond. This book provides an introduction to the way that the media occupy such a position of prominence in contemporary human existence. This expanded and fully updated third edition of the bestselling The Media: An Introduction collects in one volume thirty-six specially commissioned essays to offer unrivalled breadth and depth for an introduction to the study of contemporary media. It addresses the fundamental questions about today’s media – for example, digitisation and its effects, new distribution technologies, and the implications of ...
Theories and Models of Communication
This unique volume offers an overview of the diversity in research on communication, including perspectives from biology, sociality, economics, norms and human development. It includes general social science and humanities approaches to communication, from systems theory to cultural theory, as well as perspectives more specifically related to communication acts, such as linguistics and cognition. The volume also features chapters on the participants and various elements in communication processes, on possible effects and on wider consequences of mediation (with technical media). The scope of the contributions is global, and the volume is relevant to both the empirical and the philosophical traditions in human sciences. Designed as a stand-alone collection to engage undergraduates as well as postgraduates and academics, this is also the first book in, and an introduction to, the De Gruyter Mouton multi-volume Handbooks of Communication Science.
Communication Theories
This remarkable four-volume collection brings together a range of essays at the cutting edge of, communication theory. Selections included provide in-depth theoretical analysis and overviews rather than specific study of phenomena within a given theoretical tradition. The collection provides academics and students with access to a free-standing body of theoretical work which is applicable to a range of different topics within communications, media and cultural studies. Including a new introduction by Paul Cobley, a chronological table of articles and a full index, it is undoubtedly an exceptional and invaluable research resource.
BRANDING & ADVERTISING AND COMMUNICATION STRATEGIES
From billboards, print advertisement and the Internet through to TV spots, advertising uses various channels to convince the potential customer to buy a certain product or brand. Companies use advertising that is an omnipresent form of modern popular culture, as a communication tool to promote their brands and products to a mass audience in order to generate sales. Therefore, the message within the advertisement has to be as persuasive as possible to ensure that among other things pleasurable emotions and ideas are awakened in the consumer that are supposed to be linked to the product and brand to fulfill its mission – increase sales volume. Within this thesis interdisciplinary approaches for deciphering messages of selected car advertising were used. Multiple methods and paradigms such as cultural studies, media communication, semiotics, and psychoanalysis, were applied in order to analyze TV spots and print advertisements from a variety of angles. The results reveal that archetypes, symbols, and mythical narratives are a permanent feature of contemporary car advertising.
Media Discourses
Some of the most important questions regarding the relationship between media and culture are about communication. How are the meanings which make up a culture shared in society? How is power performed in the media? What identities and relationships take shape there? Media Discourses introduces readers to discourse analysis to show how media communication works. Written in a lively style and drawing on examples from contemporary media, it discusses what precisely gets represented in mediatexts, who gets to do the talking, what knowledge people need toshare in order to understand the media and how power relations are reinforced or challenged. Each chapter discusses a particular media genre, including news, advertising, reality television and weblogs. At the same time, each chapter also introduces a range of approaches to media discourse, from analysis of linguistic details to the rules of conversation and the discursive construction of selfhood. A glossary explains key terms and suggestions for further reading are given at the end of each chapter. This is a key text for media studies, mass communication, communication studies, linguistics and journalism studies students.
The Sydney Wars
The Sydney Wars tells the history of military engagements between Europeans and Aboriginal Australians – described as ‘this constant sort of war’ by one early colonist – around the greater Sydney region. Telling the story of the first years of colonial Sydney in a new and original way, this provocative book is the first detailed account of the warfare that occurred across the Sydney region from the arrival of a British expedition in 1788 to the last recorded conflict in the area in 1817. The Sydney Wars sheds new light on how British and Aboriginal forces developed military tactics and how the violence played out. Analysing the paramilitary roles of settlers and convicts and the mili...
Criminal Visions
Despite being an increasingly high profile subject, few publications address media representations of law and order head on. This book aims to meet this need by bringing together an important range of papers from leading researchers in the field, addressing issues of fictional, factual and hybrid representations of crime in the media.
