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Public Relations
This important volume will stimulate debate about the boundaries, definitions, functions, and effects of public relations. The editors are Lecturers in Public Relations at the Stirling Media Research Institute, University of Stirling, Scotland.
Forest and Stream
None
Effective Writing Skills for Public Relations
'John Foster's book is a 'How To' guide that gives a solid grounding in the writing requirements of the PR business. It covers a lot of ground in a complex but rewarding subject.'Writing MagazineEffective Writing Skills for Public Relations is a valuable reference source on the basis of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective ...
"Major Opportunities"
Now, go open your Door of Success! Below the door should be these testimonials. "This book is a valuable resource for business and academia. Examples from the retail and the university setting illustrate the strategies for personal and professional success. David emphasizes teamwork, leadership, and effectively differentiates debate from deliberation." Dr. Christina Birchak Dean of University College University of Houston-Downtown "David's brilliance shines in these pages with a fresh and vulnerable perspective. He offers us glimpses of success and failure that weave throughout business. Between laughter and tears, the core business principles for which David stands illuminate with the opening of every door." Doreen Milano CPC CEO/Founder Visions to Excellence "David offers a roadmap to opening doors and opening minds. The real fun comes when he uses himself as a case study and then, a tour guide to success." Dr. Hank Roubicek Professor of Communcation University of Houston-Downtown
Report
None
City State
An engaging account of the rise and dominance of the City of London, arguably the most important phenomenon of British history in the last 300 years. 'The City today is the most dynamic and world-beating sector of the British economy. Increasingly, it is the City that calls the shots. More than ever, governments and industry are constrained in their conduct by the fear of the judgement of the financial markets. This book looks back over the past 20 years and examines the extraordinary rise of this economic entity that is the City of London.
The Practice of Public Relations
The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing. The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations. Marketing, advertising, and communications professionals and students will find the book very useful.
FNS
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Writing Skills for Public Relations
Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this fifth edition provides valuable advice on writing for online and social media. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
