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Handbook of Public Relations
  • Language: en
  • Pages: 824

Handbook of Public Relations

  • Type: Book
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  • Published: 2001
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  • Publisher: SAGE

This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.

Dissent and the Failure of Leadership
  • Language: en
  • Pages: 251

Dissent and the Failure of Leadership

This timely collection of original papers explores the vital but largely unrecognized connections between leadership and dissent. In an era when leadership failures can mean homelessness and even death for countless flood victims, losses of life savings for employees of bankrupt corporations, civilian deaths and ravaged societies in the Middle East and incalculable suffering among refugees in central Africa, the studies presented here offer analysis and correctives based on new understandings of the dissent leadership relationship. The book examines how dissent is implicated in problems plaguing theory development in leadership studies. Topics explored within this framework include dissent i...

Classical Rhetoric and Modern Public Relations
  • Language: en
  • Pages: 210

Classical Rhetoric and Modern Public Relations

  • Type: Book
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  • Published: 2013-05-07
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  • Publisher: Routledge

This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. Charles Marsh presents Isocratean rhetoric as an instructive antecedent. Isocrates was praised by Cicero and Quintilian as "the master of all rhetoricians," favored over Plato and Aristotle. By delineating the strategic value of Isocratean rhetoric to modern public relations, Marsh addresses the call for research into the philosophical, theoretical, and ethical origins of the field. He also addresses the call among scholars of classical rhetoric for modern relevance. Because Isocrates maintained that stable relationships must solicit and honor dissent, Marsh analyzes both historic and contemporary challenges to Isocratean rhetoric. He then moves forward to establish the modern applications of Isocrates in persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.

Strategic Public Relations Leadership
  • Language: en
  • Pages: 177

Strategic Public Relations Leadership

  • Type: Book
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  • Published: 2013-07-18
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  • Publisher: Routledge

Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This context requires public relations professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides public relations leaders with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit if they are to operate at the highest levels of any organisation. This short textbook is suitable for aspiring practitioners, MBA and other masters qualifications in public relations - especially for those students who wish to pursue a successful career as a professional PR specialist able to operate strategically at the top of successful organisations.

Communication Studies
  • Language: en
  • Pages: 369

Communication Studies

  • Type: Book
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  • Published: 2013-07-23
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  • Publisher: Routledge

This book brings together a huge range of material including academic articles, film scripts and interplanetary messages adrift on space probes with supporting commentary to clarify their imporatance to the field. Communication Studies: The Essential Resource is a collection of essays and texts for all those studying communication at university and pre-university level. Individual sections address: * texts and meanings in communication * themes in personal communication * communication practice * culture, communication and context * debates and controversies in communication. Edited by the same teachers and examiners who brought us AS Communication Studies: The Essential Introduction, this volume will help communications students to engage with the subject successfully. Its key features include: * suggested further activities at the end of each chapter * a glossary of key terms * a comprehensive bibliography with web resources.

Public Relations and Neoliberalism
  • Language: en
  • Pages: 249

Public Relations and Neoliberalism

The promise of prosperity: transplanting the 'new realities' -- Communicating the 'practical faith ': the historical neoliberal and PR nexus -- 'We need a new narrative': neoliberalism and PR language practice -- Happiness, plastic truth, and the story of climate -- 'Borderlands': PR and the broken moorings of language -- Airborne: PR, plasticity and pandemic politics.

The SAGE Handbook of Public Relations
  • Language: en
  • Pages: 793

The SAGE Handbook of Public Relations

  • Type: Book
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  • Published: 2010-07-29
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  • Publisher: SAGE

This text gives academics, practitioners and students a solid review of the status of academic literature in public relations, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and publics.

Critical Perspectives in Public Relations
  • Language: en
  • Pages: 204

Critical Perspectives in Public Relations

  • Type: Book
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  • Published: 1996
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  • Publisher: Routledge

This edited collection explores key concepts, themes and theories in public relations and the assumptions which lie behind them. This book will be of interest to students of public relations, media and communications studies.

Press Professionalization and Propaganda
  • Language: en
  • Pages: 232

Press Professionalization and Propaganda

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Public Relations
  • Language: en
  • Pages: 649

Public Relations

What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.