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Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.
Tourism, Ethnic Diversity and the City fills a gap in existing research in terms of how immigration relates to urban tourism and investigates the new theoretical insights and challenges for empirical research using informative case studies drawn from several advanced economies in Europe, North America and Australia. This enlightening book clearly explores the frontiers of knowledge on the interrelationship between tourism, migration, ethnic diversity and place. Exploring further the manifestations of ethnic diversity that have been commodified by immigrants in gateway cities, questioning how these expressions of culture can be transformed into vehicles for further developing the urban tourism economy. Tourism, Ethnic Diversity and the City presents a multidisciplinary approach drawing on key names from the field of geography, sociology, planning and political science and will appeal to those with an interest in any of these areas.
Migrant Women Transforming Citizenship develops essential insights concerning the notion of transnational citizenship by means of the life stories of skilled and educated migrant women from Turkey in Germany and Britain. It interweaves and develops theories of citizenship, identity and culture with the lived experiences of an immigrant group that has so far received insufficient attention. By focusing on the British and German contexts, it introduces a much needed European and comparative perspective, whilst exploring the ways in which diverging concepts and policies of citizenship allow for a differentiated examination of ethnicity, gender, multiculturalism and citizenship in Europe. Presen...
Essays and case studies on "the problems of organizing and new models of unionism ... in the context of women's work culture, multiracial workplaces, contingent and part-time work, and participatory innovations to improve service and experience of work simultaneously."--Back cover.
This book argues that adequate explanation of the way that organizations function for those engaged in business and those who study it must transcend the traditional divide between reason and emotion.
Equality, Inequalities and Diversity offers an authoritative critical analysis of equality, inequality and diversity in organizations. Using international examples it explores contemporary concepts and debates based on original research in a number of fields and sectors, an ideal course companion for anyone studying diversity.
An interesting theory of self, based on perception, is explored by a distinguished interdisciplinary group of scholars.