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Advertising by Design
A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on...
C-X Bond Formation
Contents: Kilian Muñiz: Transition Metal Catalyzed Electrophilic Halogenation of C-H bonds in alpha-Position to Carbonyl Groups; Arkadi Vigalok * and Ariela W Kaspi: Late Transition Metal-Mediated Formation of Carbon-Halogen Bonds; Paul Bichler and Jennifer A. Love*: Organometallic Approaches to Carbon-Sulfur Bond Formation; David S. Glueck: Recent Advances in Metal-Catalyzed C-P Bond Formation; Andrei N. Vedernikov: C-O Reductive Elimination from High Valent Pt and Pd Centers; Lukas Hintermann: Recent Developments in Metal-Catalyzed Additions of Oxygen Nucleophiles to Alkenes and Alkynes; Moris S. Eisen: Catalytic C-N, C-O and C-S bond formation promoted by organoactinide complexes.
One Show, Volume 35
This year's edition of The One Show features the very best work from around the world from the 2013 One Show and One Show Design contests.
Names of Foreigners Who Took the Oath of Allegiance to the Province and State of Pennsylvania, 1727-1775. with the Foreign Arrivals, 1786-1808
In 1727, the Pennsylvania Provincial Council passed a law requiring all "foreign" immigrants (i.e. those of non-British origin) to swear an oath of allegiance to the Crown. Lists of these immigrants were originally assembled for publication in the Pennsylvania Archives (Ser. 2, Vol. XVII), and they are reprinted here without change. This work, then, is an exhaustive list of "foreigners"-mostly Germans-who immigrated into the Province and, later, the State of Pennsylvania between the years 1727 and 1775 and again during the years 1786-1808. More to the point, it is a collection of ships' passenger lists, in many cases the lists being transcribed in entirety, with Captains' lists of passengers running up to the relatively late year of 1808. Along with the full name of the immigrant, including the names of all males over the age of sixteen, since that was the age they were obliged to take the oath, such information is given as name of ship, date of arrival, port of origin, and, in some instances, ages, names of wives, and names of children. An exhaustive index of surnames, running to more than 100 pages, contains about 35,000 references.
A collection of upwards of thirty thousand names of German, Swiss, Dutch, French and other immigrants in Pennsylvania from 1727 to 1776
A collection of upwards of thirty thousand names of German, Swiss, Dutch, French and other immigrants in Pennsylvania from 1727 to 1776: With a Statement of the Names of Ships, Whence They Sailed, and the Date of Their Arrival at Philadelphia.
One Show Interactive, Volume XI
Interactive advertising and new media have come a long way from simple pop-up ads and banners. Among the winners in this year’s 2008 One Show Interactive Awards, you’ll find work that inspires, entertains, and continually pushes the boundary between the real and virtual realms. One Show Interactive, Volume XI showcases the best of this past year’s winners from around the world. Featuring an all-new format, this latest edition includes more in-depth analyses of the Pencil-winning work, more descriptions, and a new look. With more than 1,200 four-color images in a lush package, One Show Interactive, Volume XI is an important reference source for creatives, producers, and students alike. Categories covered include e-commerce, corporate image, direct marketing, self-promotion, and more.
Communication Arts
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