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Direct Marketing Management
This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Experimental Design
This text introduces and provides instruction on the design and analysis of experiments for a broad audience. Formed by decades of teaching, consulting, and industrial experience in the Design of Experiments field, this new edition contains updated examples, exercises, and situations covering the science and engineering practice. This text minimizes the amount of mathematical detail, while still doing full justice to the mathematical rigor of the presentation and the precision of statements, making the text accessible for those who have little experience with design of experiments and who need some practical advice on using such designs to solve day-to-day problems. Additionally, an intuitive understanding of the principles is always emphasized, with helpful hints throughout.
Peter Berger and the Study of Religion
Peter Berger is the most influential contemporary sociologist of religion. This collection of essays is the first in-depth study of his contribution to the field, providing a comprehensive introduction to his work and to current thought in the study of religion. Themes addressed include: * Berger on religion and theology * Religion, spirituality and the discontents of modernity * Secularization and de-secularization A postscript by Peter Berger, responding to the essays, completes this overview of this major figure's work.
Metal Rules the Globe
Heavy metal might not have been the most likely popular music genre to become global, but it has. This collection brings together cultural studies and pop music accounts of metal around the world, including Indonesia, Malaysia, Singapore, Nepal, Brazil, Malta, Slovenia, China, Japan, Norway, Israel, Easter Island, and more.
Research Grants
None
Surface Phenomena and Fine Particles in Water-Based Coatings and Printing Technology
'IHE CURRENT STATE OF 'IHE AID' of several aspects of water-based coatings and printing processes is presented in this voltnne. It documents the proceedings of the Intemationl Syrrposium on Surface RJ. enornena and Fine Particles in Water-Based Coatings and Printing Teclmology sponsored by the Fine Particle Society (FPS). '!his meeting was held in Boston, Massachusetts, August 21-25, 1989. '!he syrrp:>sium upon which this voltnne is based was organized in six sessions errphasizing various basic and applied areas of research on water-based technology. Major topics discussed involve surface phenomena in coatings, printing defects and their remedies, surface tension effects in water-based coati...
MARKETING MANAGEMENT
The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today’s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of market...
Handbook of Research on Distribution Channels
Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.
Pesticide Formulations and Application Systems
Annotation The proceedings of a symposium in San Antonio, Texas, November 1991. The 22 papers discuss the use of pesticides, in sections on safety and environmental impacts, characteristics of formulations and adjuvants, and application techniques and pest control. For engineers and chemists. Member price, $34. Annotation copyrighted by Book News, Inc., Portland, OR.
