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Direct Marketing Management
This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Experimental Design
This text introduces and provides instruction on the design and analysis of experiments for a broad audience. Formed by decades of teaching, consulting, and industrial experience in the Design of Experiments field, this new edition contains updated examples, exercises, and situations covering the science and engineering practice. This text minimizes the amount of mathematical detail, while still doing full justice to the mathematical rigor of the presentation and the precision of statements, making the text accessible for those who have little experience with design of experiments and who need some practical advice on using such designs to solve day-to-day problems. Additionally, an intuitive understanding of the principles is always emphasized, with helpful hints throughout.
Peter Berger and the Study of Religion
Peter Berger is the most influential contemporary sociologist of religion. This collection of essays is the first in-depth study of his contribution to the field, providing a comprehensive introduction to his work and to current thought in the study of religion. Themes addressed include: * Berger on religion and theology * Religion, spirituality and the discontents of modernity * Secularization and de-secularization A postscript by Peter Berger, responding to the essays, completes this overview of this major figure's work.
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MARKETING MANAGEMENT
The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today’s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of market...
Marketing
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.
Pesticide Formulations and Application Systems
Annotation The proceedings of a symposium in San Antonio, Texas, November 1991. The 22 papers discuss the use of pesticides, in sections on safety and environmental impacts, characteristics of formulations and adjuvants, and application techniques and pest control. For engineers and chemists. Member price, $34. Annotation copyrighted by Book News, Inc., Portland, OR.
