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Marketing
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.
Marketing
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students howmarketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.
Marketing Management
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.
Development of Antibody-Based Therapeutics
With a key focus on recent developments and advances in the field, this book provides in-depth coverage of topics fundamental to the development of targeted therapeutics. The expansion of targeted modalities in rapidly evolving therapeutic areas, such as immune-oncology, and developments with respect to combination therapies, novel technologies, and the therapeutic application of antibody-drug conjugates, are presented. Additionally, the book builds upon topics discussed in the first edition (2012) where recent innovations warrant elaboration. This, the second edition of Development of Antibody-Based Therapeutics: Translational Considerations, represents a comprehensive evaluation of progress in the field, which sits alongside the first edition to inform, in detail, professional and academic researchers, as well as graduate students.
The Woman Who Drew Buildings
How well do we really know the ones we love? Wendy Robertson's The Woman Who Drew Buildings is a powerful portrayal of the unbreakable bond between a mother and her son. Perfect for fans of Josephine Cox and Rosie Goodwin. As Adam Matheve walks towards his mother's house, to see her for the first time in two years, he has just one hope - to forge the bond with her for which he's always yearned. Enigmatic Marie Matheve has spent her life indulging her passion for drawing buildings. Now, after a dangerous fall, she lies unconscious, her life slipping away. All Adam can do is wait in desperate hope for her recovery. But as time passes Adam begins to unravel the mystery of his mother's past and discovers how little he really knows about the woman who raised him... What readers are saying about Wendy Robertson: 'The gift of a true writer is in the telling of stories and characters that stay with you long after you close the book - and Wendy Robertson is one of those writers' 'A skilful, imaginative novelist' 'Five stars'
Parabola
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Second Skin
The story of a woman who, at a turning point in her life, casts aside convention and embarks on a heady new existence. Catherine Jones -- conscientious working wife and mother -- is catapulted into a dramatic life-change. As the shockwaves subside, she realizes that she has never had the chance to be her true self, never even considered who that self might be. Over the years she has become her own gaoler, someone merely waiting to live. Peeling off her 'second skin' of duty, guilt and fear, she starts living with a vengeance. She joins a bohemian flatshare in Camden Town with people little older than her own children. She takes a job in Camden market -- a startling contrast to suburbia. She meets a poet, Will, and embarks on her first ever affair. But her heady new existence is threatened by her family's demands, even, paradoxically, by Will himself. At this turning point in her life, will she succeed in her bid for freedom and become the person she was born to be?
I'll Stand by You
Positive, pragmatic, and loyal to a fault, Emily is the friend that everyone turns to in a crisis. Her oldest friend, Fran, couldn't be more different. A drama queen, who lurches from one disaster to the next, she's been relying on Emily to bale her out for years. Despite their different lifestyles, the roles they play in each others lives are firmly established, but that is about to change... Emily's health is failing alarmingly and she is facing a very uncertain future. Is Fran able to change the habits of a life time and start assuming responsibility for the chaos she creates? Can she stand by Emily and repay her unstinting support, or, will the ever beckoning darkness close in on her again? Peppered with insightful observation and wry humour, this life affirming story of tested loyalties will resonate deeply with many women because, sometimes, tough love really is the only answer.
Destiny's Daughter
This is a fascinating work of non-fiction that melds both autobiographical and biographical true-life stories. The primary-source social history of southwestern Ontario provides the backdrop to the author's search for her birth families while she coped with childhood trauma and fear. As the action rises, so too does the unfolding in a blow-by-blow account of her younger life and the resultant, very unexpected, joy she is finally able to embrace.
Devils, for a Change
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