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How to Be a Spin Doctor
Spin doctors are seldom out of the news for long. But who really understands what 'spin' is, or what spin doctors do? The media has moved on from a world where press officers carried piles of newspapers to the office each morning, when Twitter was what birds did and mobile phones were the size of bread loaves. Thank goodness Paul Richards is here to explain spin doctoring in a digital world. Essential reading for anyone who wants a career in communications or is intrigued by what keeps the cogs turning behind Parliament, How to Be a Spin Doctor covers all the essential skills, such as: Snagging positive media coverage Creating eye-catching news releases and photo opportunities Avoiding the endless traps set by journalists Paul Richards challenges the increasingly negative connotations of spin, arguing that it is neither a dishonourable practice nor a new one; it's simply the most practical way to convey information or make a point. The truth of the matter is that the spin doctor's trade secrets can be useful to anyone trying to promote a company, client or cause: to protect reputations, get messages across and win public support. So it's time to start reading and get spinning.
Land Law PDF eBook
Were you looking for the book with access to MyLawChamber? This product is the book alone, and does NOT come with access to MyLawChamber. Buy Land Law, 1e by Paul Richards with MyLawChamber access card 1e (ISBN 9781408287439) if you need access to the MyLab as well, and save money on this brilliant resource. Land Law, a brand new title in the Foundations series, offers a comprehensive, clear and straightforward account of the law ideal for LLB or GDL/CPE students. Readers will gain a firm grasp of the essential concepts as well as an awareness of important developments in the law. Use the power of MyLawChamber to accelerate your learning. You need both an access card and a course ID to acces...
Paul Richards
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Some Plays By Paul Richards
Some Plays By Paul Richards gathers ten outstanding short comedies from the typewriter of playwright Paul Richards. From the joyously awkward tales of bumbling Oscar Pike, the office tension of Drop Me With Dignity to the beautifully heartbreaking Letters To Sparkle, these pieces are lively, moving and amusing in equal measure. This comprehensive collection features the following plays: 1) When Jimmy Became James 2) Letters To Sparkle 3) Drop Me With Dignity 4) Is It Too Late To Save Oscar Pike? 5) Toxic Tornado 6) Gone Midnight 7) Probably The Greatest Goal Ever Scored 8) Great Achievers 9) There's Absolutely Nothing Wrong With Oscar Pike 10) An Ambulance Stuck In Traffic
Some Lovely Plays by Paul Richards
Award-winning, critically acclaimed comedy writer Paul Richards proudly presents this collection of four one-act comedy plays, all of which have previously been performed in fringe theatres/around the country. This book features the following plays: Little Sparks (cast of 3) D-List (cast of 4) The Git (cast of 2) But We Said We Weren't Doing Presents This Year (a Christmas play, cast of 4) All of these plays are set to run at around the 50-55 minute mark, depending on production values. Enjoy and, if you wish, perform them yourself! Reviews of Paul's work: "Like an alternative Ferris Bueller…the escalating web of chaos is skilfully scripted in the vein of a classic film comedy. ****" - The...
Mary Douglas
This handy, concise book covers the life of Mary Douglas, one of the most important anthropologists of the second half of the 20th century. Her work focused on how human groups classify one another, and how they resolve the anomalies that then arise. Classification, she argued, emerges from practices of social life, and is a factor in all deep and intractable human disputes. This biography offers an introduction to how her distinctive approach developed across a long and productive career and how it applies to current pressing issues of social conflict and planetary survival. From the Preface: The influence of Professor Dame Mary Douglas (1921-2007) upon each of the social sciences and many of the disciplines in the humanities is vast. The list of her works is also vast, and this presents a problem of choice for the many readers who want to get a general idea of what she wrote and its significance, but who are somewhat baffled about where to begin. Our book offers a short overview and suggests why her key writings remain significant today.
Indigenous Agricultural Revolution
Originally published in 1985, this book argues forcefully and practically for new relationship between science and the small farmer. It advocates scientific research seeking out changes which are already taking place within the smallholder farming sector and building on local initiatives. Drawing on his experience of West Africa, the author demonstrates that many of the most successful innovations in food-crop production during the 20th century have indigenous roots and that there should therefore be less emphasis on ‘teaching’ farmers how to farm and more emphasis on how to foster and support local adaptation and inventiveness. This book will be of interest to students of agriculture, environmental studies and rural development as well as those working with relief and development agencies.
Paul Richards
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Law of Contract
This title sets out the principles of the law of contract with reference to the leading cases. Each chapter contains details of recommended further reading including cases and articles. A companion website allows students to keep up to date with developments.
Critical Focus
"Richards' photographs, shot in the 1960s and 1970s, offer a documentary record of four movements on the West coast: California's farm workers, the peace and civil rights movements, and forestry and the the environment"--Book dealer's description
