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Product and Services Management
`A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book′ - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable...
Product and Services Management
Product and Services Management provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milestones within a product's or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.
Consumption Culture in Europe: Insight into the Beverage Industry
Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. Consumption Culture in Europe: Insight into the Beverage Industry brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive collection is an essential tool for policy-makers and those interested in end-markets and consumer affairs.
Product Development in Islamic Banks
This book systematically studies the process of developing Islamic financial products for banks.
Handbook on Customer Centricity
Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm’s internal architecture, strategy, capabilities, and offerings with external customers.
Ideas in Marketing: Finding the New and Polishing the Old
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.
Absicherung von Katastrophen-Risiko über Kapitalmärkte
Mischa Ritter untersucht die Ursachen des mangelnden Erfolgs alternativer Finanzinstrumente zur Absicherung von Naturkatastrophen-Risiken anhand unterschiedlicher Kontraktcharakteristika und Marktumfeldfaktoren.
Werbecharaktere im Umfeld fiktionaler Medienwelten
Anja Spilski analysiert in vier experimentellen Studien, ob ein Transfer von erfundenen Charakterbedeutungen aus Filmen oder TV-Serien in die Werbung hinein gelingen kann, oder ob Konsumenten Fiktion und Informationen außerhalb der Fiktion voneinander trennen.
Yöneticinin El Kitabı
Bu kitap işletme yöneticileri başta olmak üzere yönetim alanında çalışma yapan herkesin rahatça yararlanabilceği güncel işletme ve yönetim bilgilerini içermektedir. Profesyonel yöneticinin başarısı, büyük ölçüde başkalarını etkileyerek istediği yönde davranışa sevk edebilme yeteneğine bağlıdır. Başkalarını, kendi amaçları dolayısıyla örgütsel amaçlar yönünden davranmaya sevk edebilme yeteneği ise profesyonel yöneticinin yalnızca biçimsel yetki kullanan klasik bir yönetici olmasının ötesinde, modern yöneticilerin sahip oldukları bir takım yeteneklerle donatılmış olmasını gerektirmektedir.
