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Rapid Response Advertising
Delving into a new approach to advertising, Ayling explains the science of memes--self-explanatory symbols that represent a complete idea and impact behavior, such as "Nike--Just do it." He shows how memes are used in the rapid response system of advertising to engage the consumer through identity, emotion, influence recall and communication. 12 charts.
The Trap
First Published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.
Mother Departs
A unique mix of prose and poetry, of the joy of life and the agony of loss, Tadeusz Rozewicz creates a rich and complex portrait of his mother Stefania and of her indelible influence on her extraordinary family."
The Power of Negative Thinking
Using examples from his long career, a legendary basketball coach outlines the benefits of negative thinking, which helps build a realistic strategy that takes all potential obstacles into account.
Nitrogen Use Efficiency in Plants
Nitrogen fertilizers are necessary to enhance agricultural production and to sustain food security. However, their inefficient use accrues from inherent limitations of the crop plants as well as the manner in which N fertilizers are formulated, applied and managed. The main aim of the book is to assess the various aspects of the fate of fertilizer N in context of the overall N inputs to agricultural systems, with a view to enhance the efficiency of nitrogen use and reduce the negative impacts on environment. The cross cutting issues relate to improvement in nitrogen use by emerging technologies (genetic enhancement, QTL mapping), meeting N needs by understanding its interactions with other n...
