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Feminist Perspectives on Advertising
This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces pressure to reform. This anthology focuses on advertising messaging to follow up the professional practices covered in Feminists, Feminisms, and Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black, African, lesbian, transnational, poststructuralist, material, commodity, and environmental feminisms. The authors also discu...
Journalism in a Culture of Grief
This book considers the cultural meanings of death in American journalism and the role of journalism in interpretations and enactments of public grief, which has returned to an almost Victorian level. A number of researchers have begun to address this growing collective preoccupation with death in modern life; few scholars, however, have studied the central forum for the conveyance and construction of public grief today: news media. News reports about death have a powerful impact and cultural authority because they bring emotional immediacy to matters of fact, telling stories of real people who die in real circumstances and real people who mourn them. Moreover, through news media, a broader ...
Heritage That Hurts
Using the locale of the 9/11 tragedy, Joy Sather-Wagstaff explores the constructive role played by tourists in understanding social, political, and emotional impacts of violent events.
Advertising and Society
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion
Selling the American People
How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have brandished the tools of automation and management science to exploit new profit opportunities, Selling the American People traces data-driven surveillance all the way back to the 1950s, when the computerization of the advertising business began to blend science, tech...
Alfred P. Sloan
This two-volume collection looks at the life and work of Alfred Pritchard Sloan, Jr. (1875-1966), chief executive of General Motors from 1923 to 1946, whose unique and ahead-of-its-time management style left an indelible mark on business and management studies.Also featuring an extensive bibliography, this set will prove valuable to business students and researchers alike.
Ethics of Virtual Reality
In this book, Michael Grabowski draws on established theories of ethics to consider critical questions surrounding the growing adoption of virtual reality (VR) technologies. These questions include who should control and have access to VR, its impact on privacy, its potential for misrepresentation and bias, and how to provide a platform for free expression while mitigating harassment and abuse. Grabowski examines use cases of other digital technologies, including social media and artificial intelligence, to examine who is helped and harmed by the widespread implementation of VR and how it might transform existing institutions, social relationships, and communication. Finally, Grabowski forecasts the possible futures of VR and what limits, if any, should be placed on representing the real world or imagining new ones. Scholars of media studies, technology studies, communication, and ethics will find this book of particular interest.
The Age of Choice
A sweeping history of the rise of personal choice in the modern world and how it became equated with freedom Choice touches virtually every aspect of our lives, from what to buy and where to live to whom to love, what profession to practice, and even what to believe. But the option to choose in such matters was not something we always possessed or even aspired to. At the same time, we have been warned by everybody from marketing gurus to psychologists about the negative consequences stemming from our current obsession with choice. It turns out that not only are we not very good at realizing our personal desires, we are also overwhelmed with too many possibilities and anxious about what best ...
Slavery, Contested Heritage, and Thanatourism
First published in 2002. This book explores the inter-relationship between two discrete and contrasting phenomena: the inglorious history of slavery and modern-day heritage tourism. Recommended reading for those with an interest in the heritage tourism debate and the appropriation of the past as a tourism attraction.
The New Advertising
The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in...
