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Critical Reflections and Politics on Advancing Women in the Academy
Women in the Academy are raising issues of pay parity, equal representation on committees, increased leadership positions, stories of resilience, and mentorship espousing changes at all levels including teaching, research, and administration. These strategies demand interrogation, and larger questions are being asked about the place of women empowerment worldviews in the dominant intellectual traditions of the Academy. Further, the trend to make changes requires an exploration of new transformational approaches that draw on critical theory to resist discrimination, sexism, and racism and support resistance and sustainable empowerment strategies. Critical Reflections and Politics on Advancing...
The Sport Mega-Events of the 2020s
This book explores various social, cultural, political and economic issues through the lenses of various sport mega-events in the twenty-first century, including the Olympic Games, and the World Cup and European Championships in football. In a time where sport mega-events are closely followed by controversies, legacy discourses and questions of their governance, the chapters within this book showcase why sport mega-events continue to ignite important questions for scholars, commentators, fans and sport and political authorities. By covering various topics emerging around sport mega-events such as physical activity, legacies, rhetoric, media coverage, environmental impacts, diplomacy and spec...
Kicking Center
Investigation of a professional women's soccer league breaking through the ceiling of the male-dominated center of US professional sport. The author examines the challenges and opportunities and demonstrates how gender inequality is both constructed and disputed in professional sport.
Age of the Geek
This collection examines the nerd and/or geek stereotype in popular culture today. Utilizing the media—film, TV, YouTube, Twitter, fiction—that often defines daily lives, the contributors interrogate what it means to be labeled a “nerd” or “geek.” While the nerd/geek that is so easily recognized now is assuredly a twenty-first century construct, an examination of the terms’ history brings a greater understanding of their evolution. From sports to slasher films, Age of the Geek establishes a dialogue with texts as varied as the depictions of “nerd” or “geek” stereotypes.
Social Media and Sports
Social media communications play a huge role in the day-to-day operations of sport teams and organizations. Both current and aspiring sport business professionals need to know how to best leverage social media to meet their organizational goals, and Social Media and Sports With Web Resource will help pave the way by emphasizing the strategic, creative, and logistical elements of effective social media practices. Beginning with foundational concepts, students will first examine the history of social media and its impact on sports. They will learn about the categories of content used, including written content, images, produced video, live video, audio, graphics, dynamic visuals, and responses...
Football, Culture and Power
What does it mean when a hit that knocks an American football player unconscious is cheered by spectators? What are the consequences of such violence for the participants of this sport and for the entertainment culture in which it exists? This book brings together scholars and sport commentators to examine the relationship between American football, violence and the larger relations of power within contemporary society. From high school and college to the NFL, Football, Culture, and Power analyses the social, political and cultural imprint of America’s national pastime. The NFL’s participation in and production of hegemonic masculinity, alongside its practices of racism, sexism, heterose...
Buzz!
Are you a thrill-seeker or a chill-seeker? A clinical psychologist lifts the lid on what makes adrenaline junkies tick.
Routledge Handbook of Football Marketing
Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football, as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing research, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. Covering developments in sponsorship, marketing communications, CRM, strategic marketing, international marketing and digital media, it features authors and cases from countries including the UK, US, France, Spain, Germany, Italy, China and Japan.
The Other Divide
The key to understanding the current wave of American political division is the attention people pay to politics.
Sports Media, Marketing, and Management: Breakthroughs in Research and Practice
The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.
