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Corporate Communication
Corporate Communication: Transformation of Strategy and Practice focuses our understanding of the foundation on which corporate communication was established and provides the context to analyze corporate communication practices from corporations' initial uses of the Internet to the contemporary fragmented media environment.
Corporate Communication
The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding of what a 21st-century corporation stands for. This book provides an accessible framework for describing these forces and the specific communication challenges that they have thrown at the global corporation. The text reviews the evolution of society's response to the development of the modern company and the corporate communication practices that grew up in response to it, as well as examining the impact of globalization, Web 2.0 and the network...
Topics in Electron Diffraction and Microscopy of Materials
Topics in Electron Diffraction and Microscopy of Materials celebrates the retirement of Professor Michael Whelan from the University of Oxford. Professor Whelan taught many of today's heads of department and was a pioneer in the development and use of electron microscopy. His collaborators and colleagues, each one of whom has made important advances in the use of microscopy to study materials, have contributed to this cohesive work. The book provides a useful overview of current applications for selected electron microscope techniques that have become important and widespread in their use for furthering our understanding of how materials behave. Linked through the dynamical theory of electro...
Foundations of Global Communication
This book provides a wide-ranging theoretical and empirical overview of the disparate achievements and shortcomings of global communication. This exceptionally ambitious and systematic project takes a critical perspective on the globalization of communication. Uniquely, it sets media globalization alongside a plethora of other globalized forms of communication, ranging from the individual to groups, civil society groupings, commercial enterprises and political formations. The result is a sophisticated and impressive overview of globalized communication across various facets, assessing the phenomena for the extent to which they live up to the much-hyped claims of globalization’s potential t...
Public Relations
The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required competencies expected and applications of public relations into specific sectors of practice. Based on competencies identified by organizations such as the Commission on Public Relations Education and the Public Relations Society of America, Public Relations provides a robust examination of areas such as diversity, leadership, and ethics. The ...
Federal Yellow Book
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The Routledge Handbook of Language and Professional Communication
The Routledge Handbook of Language and Professional Communication provides a broad coverage of the key areas where language and professional communication intersect and gives a comprehensive account of the field. The four main sections of the Handbook cover: Approaches to Professional Communication Practice Acquisition of Professional Competence Views from the Professions This invaluable reference book incorporates not only an historical view of the field, but also looks to possible future developments. Contributions from international scholars and practitioners, focusing on specific issues, explore the major approaches to professional communication and bring into focus recent research. This is the first handbook of language and professional communication to account for both pedagogic and practitioner perspectives and as such is an essential reference for postgraduate students and those researching and working in the areas of applied linguistics and professional communication.
Corporate Communication
This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.
