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International Marketing
The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
International Marketing
The fourth edition of 'International Marketing' provides a complete introduction to international marketing in the 21st century.
International Marketing
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in global markets, updated teaching resources, and new learning tools including McGraw-Hill's Connect with its adaptive SmartBook that lets instructors assign textbook readings and incentivize students' engagement with course content. Click "Features" below for more.
International Marketing
La 4è de couv. indique : "In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: A new chapter dedicated to Digital and Social Media Marketing ; Fully updated pedagogy, including 'Going International' vignettes and End of Chapter q...
EBOOK: International Marketing, 5e
In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new ...
International Marketing
Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing. With their well-rounded perspective of international markets - which encompass history, geography, language, religion and economics - they help students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of enhanced and expanded topics in this new edition, including more than 100 new academic articles and their findings Additional updates include: * NEW Cases: New cases accompany the 18h edition, helping to bring the book and class discussions to life, while broadening a student's critical thinking skills. These cases provide practical examples of the topics discussed and demonstrate how important concepts are dealt with in the real world. * Crossing Borders Boxes: These invaluable boxes offer anecdotal company examples. These entertaining snippets are designed to encourage critical thinking and guide students through topics ranging from ethical, to cultural, to global issues facing marketers today.
Loose-Leaf International Marketing
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over 100 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Educatio...
International Marketing
This edition is significantly shorter, covers all the international marketing tasks and knowledge statements from the NASBITE Certified Global Business Professional (CGBP) certification, has a new focus on global entrepreneurship, and includes an ongoing team project called the Global Marketing Plan.
A Short Course in Intermediate Microeconomics with Calculus
This is a textbook for an intermediate level course in microeconomics that uses calculus throughout. Most of the competition either uses no calculus or relegates the math to footnotes and appendices. The text also focuses on theory rather than empirical data. To motivate the analysis, the authors include references to real events and firms, with no distracting separate boxes.
Strategy-in-Action
The meltdown of stalwart companies from AIG to JAL to Lehman and government crises from Greece to Spain make it abundantly clear: With economic uncertainty and rapid innovation, empowered consumers and free agents, and the constant pressure to be faster, better and cheaper, the established wisdom on strategic planning works no more. Once hailed as “brilliant” by experts, it is the very approach that got so many companies into the mess in the first place. This path-breaking book shows how successful organizations of all stripes transformed their strategy paradigm based on Strategy-In-Action and the power of human capital: standing in the future, listening for vital intelligence in far-flu...
