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Pandeymonium
What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.
Open House With Piyush Pandey
In Open House, Piyush Pandey takes the readers on a journey into his mind-his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work for political parties? Why does Ogilvy work for the BJP? Should citizens take the law into their own hands if they don't like the advertising? Is Ogilvy a lala company? What is the future of advertising? Is Piyush Pandey too old to be in this business? Honest, irreverent and informative, this is a roller-coaster ride with Piyush Pandey and Anant Rangaswami who has skilfully curated the book. With its practical wisdom and deep insights, Open House will both entertain and enlighten you.
Open House
In Open House, Piyush Pandey takes the readers on a journey into his mind-his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work for political parties? Why does Ogilvy work for the BJP? Should citizens take the law into their own hands if they don't like the advertising? What is the future of advertising? Is Piyush Pandey too old to be in this business? Honest, irreverent and informative, this is a roller-coaster ride with Piyush Pandey and Anant Rangaswami who has skillfully curated the book. With its practical wisdom and deep insights, Open House will both entertain and enlighten you.
Bacilli and Agrobiotechnology
This volume of comprehensive reviews updates our knowledge of research and commercialization of Bacillus-based products in agriculture and the environmental sector. The last couple of decades have witnessed tremendous growth of research on Bacillus species. Many of these species can produce industrial enzymes, and can act simultaneously as biofertilizers and as biopesticides inhibiting important phytopathogens. This "biocontrol" activity is now elucidated by a number of genomic and metabolomic studies. Bacillus formulations are being patented and commercialized on a regular basis. Understanding the biology, ecology and mechanism of action of these bacteria will play a role in the promotion of Bacillus-based products to support green technology in agriculture and agro-based industries.
Economic and Financial Integration in South Asia
This book analyses the current state and potential of economic and financial integration in South Asia, which has emerged as one of the most dynamic regions of the world. It looks at how regional convergences and cooperation would reinforce ties amongst the diverse economies of South Asia in the changing global economic landscape. Drawing on empirical research, the book looks at the degree of economic and financial integration in South Asia, which according to the World Bank includes the least integrated regions in the world, and explores the fundamental factors that drive integration amongst these countries. It offers important insights into the financial landscape of the region, as well as...
Infrastructure-as-Code Automation Using Terraform, Packer, Vault, Nomad and Consul
Discover the methodologies and best practices for getting started with HashiCorp tools, including Terraform, Vault, and Packer. The book begins with an introduction to the infrastructure-as-code concept while establishing the need for automation and management technologies. You’ll go over hands-on deployment, configuration, and best practices for Terraform, Packer, Vault, Nomad, and Consul. You’ll then delve deeper into developing automation code using Terraform for automating AWS/Azure/GCP public cloud tasks; advanced topics include leveraging Vault for secrets management and Packer for image management. Along the way you will also look at Nomad and Consul for managing application orche...
30 Second Thrillers
The book will be a landmark in itself because it will be the first to cover behind the scenes of every loved ad, right from the Doordarshan days to today's YouTube; right from 'Chal meri luna' to 'Airtel smartphone ads'. It will cover interviews of creative heads and directors of all generations, right from vintage to new age. Author has handpicked each ad based on their popularity among viewers and met its creators and talked to them about the entire process. He had left out the marketing jargons and advertising sham, and just weaved stories using wonderful stories. The book will feature legendary ad-creators like Alyque Padamsee, Piyush Pandey, Prahlad Kakkar, R Balki, Prasoon Joshi, Prasoon Pandey, Agnello Dias, KS Chakravarty, Prakash Varma, Nitesh Tiwari, Preeti Nair, Ram Madhvani, Kailash Surendranath, Amit Sharma, Ashish Khajanji, Parshuraman, AG Krishnamurthy, Shantanu Sheorey and many more. One unique aspect about this book is the coming together of virtually the entire ad industry.
Pro Google Kubernetes Engine
Discover methodologies and best practices for getting started with Google Kubernetes Engine (GKE). This book helps you understand how GKE provides a fully managed environment to deploy and operate containerized applications on Google Cloud infrastructure. You will see how Kubernetes makes it easier for users to manage clusters and the container ecosystem. And you will get detailed guidance on deploying and managing applications, handling administration of container clusters, managing policies, and monitoring cluster resources. You will learn how to operate the GKE environment through the GUI-based Google Cloud console and the "gcloud" command line interface. The book starts with an introduct...
