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Public Relations
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases...
The Economics of Animal Health and Production
The efficient functioning of the livestock sector, encompassing all facets of input supply, production, processing and marketing, is critical for food security and safety. This book draws on both extensive literature and experience in animal health economics and livestock issues in Europe, Asia, Africa and Latin America. It provides comprehensive coverage of the history of livestock and animal health economics, theory and tools for the economics of animal health and production, a review of the application of economics to animal diseases and health problems, and worldwide examples of economic analysis and policy making.
Wheat Structure
Understanding the structural, compositional and physicochemical properties of the wheat used in bread, biscuits, pasta and other consumer products is important. This book brings together international experts to provide an overview of the progress made to date and also to give an insight into the new approaches that can be used to solve outstanding problems. It covers progress in areas including: what grain structure; structural features of the gluten proteins; structual-functionality relationships of wheat protein; lipid-binding proteins; rheology of dough systems; and the importance of non-starch polysaccharides.
Army Directory
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