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"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success." - Marty Cagan How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business? In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love-that also deliver business results-this book is for you.
Drawing on innovations in the business of journalism, this book offers a comprehensive guide to using the human-centred design methods of product management to serve readers and bolster digital success in news organizations. An Introduction to News Product Management sets out how “product thinking” should be used in news organizations and practiced in accordance with journalistic ethics and customs. Beginning by looking at the history and theory behind the profession, this book builds a foundational understanding of what product management is and why news is a unique product. In the second unit, the author discusses how the human-centred design philosophy of product management aligns wit...
Make community building your ultimate business growth strategy In Customer Communities: Engage and Retain Customers to Build the Future of Your Business, Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you’ll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. The authors outline the 10 foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey. You’ll also find: Strategies for creating a c...
Discover the fundamental skills, insights and technical knowledge behind UX design and development. The UX (user experience) industry is growing by 39% every year. This is an exciting sector which demands a combination of technical expertise and creative flair. UX is also a vital ingredient for business success in a wide range of industries: every company that has a website, app or platform also has a UX team working behind the scenes. From research and information architecture to front-end design and usability testing, this is your essential guide to the benefits and intricacies of UX. Adrian Bilan draws upon his years of experience as a high-profile UX designer and mentor as he clarifies how you can adopt a UX mindset and uncover the skills that will lead to success. Build your confidence and discover your full potential through Confident UX. About the Confident series... From coding and data science to cloud and cyber security, the Confident books are perfect for building your technical knowledge and enhancing your professional career.
Gain the valuable skills and techniques you need to accelerate the delivery of machine learning solutions. With this practical guide, data scientists, ML engineers, and their leaders will learn how to bridge the gap between data science and Lean product delivery in a practical and simple way. David Tan, Ada Leung, and Dave Colls show you how to apply time-tested software engineering skills and Lean product delivery practices to reduce toil and waste, shorten feedback loops, and improve your team's flow when building ML systems and products. Based on the authors' experience across multiple real-world data and ML projects, the proven techniques in this book will help your team avoid common tra...
**Business Book Awards 2024: Highly Commended** Why are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business. Finding out what your customers want needn't be potluck. Do Penguins Eat Peaches? demystifies big-business market research tools, tips and tricks for you, the smaller business. With smaller budgets. Smaller teams. Those of you who want to do right by your customers but need a little help with the how. From sending smart surveys and asking quality questions to desk research and the rise of social listening, this book teaches you how to discover what your customers want. Katie Tucker is an inspirational product leader with over twelve years’ experience leading teams and delivering stand-out products and services. In 2020 she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a mentor, speaker and the pen behind the popular newsletter Jungle Juice.
This book constitutes the refereed proceedings of the 16th International Conference on Quality of Information and Communications Technology, QUATIC 2023, held in Aveiro, Portugal, during September 11–13, 2023.The 17 full papers and 4 short papers included in this book were carefully reviewed and selected from 37 submissions. They were organized in topical sections as follows: Disseminating Advanced Methods, Techniques, and Tools for Supporting Quality ICT Engineering and Management Approaches.
Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age, 2nd edition. Using a wide range of proven techniques and tools, product management expert Roman Pichler explains how to create a winning product strategy and actionable roadmap. Comprehensive and insightful, the book will enable you to make the right strategic decisions in today’s dynamic digital age. If you work as a product manager, Scrum product owner, product portfolio manager, head of product, or product coach, then this book is for you. What you will learn: * Create an inspiring vision for your product. * Develop a product strategy that maximises t...
WE CAN TALK techniques provide a format that other professionals, including speech-language pathologists and early childhood teachers, could share with their students and families. WE CAN TALK is very simply my %u201Ctricks of the trade%u201D that I have learned and feel compelled to offer others. Readers will be able to identify what helps your child become verbal.