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Managing Public Relations and Brand Image through Social Media
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.
Green Perspectives In Food Processing
The Objective of this book is to explain and discuss the various green processing strategies, so the Book has been divided into distinct sections which cover 5 sub themes i.e. Green technologies in Food Production, Post Harvest Management and Value Addition for Sustainable Value Chains, Green and eco-friendly techniques in food packaging, Waste management and valorization. The First section aims at obtaining insight in various green technologies like non thermal processing technologies. In the Second section, technologies related to waste valorization are discussed, and in Third Section, post harvest management and value addition are described in detail. The Last Section deals with the concerns of various stakeholders in this food value chain and also few topics related to eco friendly techniques. The editors hope that the readers of this book will get a broad overview on all the relevant topics and technologies, and will also find valuable information on Green perspectives in the Food Processing Sector. This book is a welcome resource for Food Engineers/Food Scientists/Food Technologists and academia.
Sustainable Smart Industry 4.0 Future Assessment
This book provides a comprehensive guide to Industry 4.0 applications, introducing implementation aspects and proposing a conceptual framework with respect to This book provides a comprehensive guide to Industry 4.0 applications, introducing implementation aspects and proposing a conceptual framework with respect to the design principles. In addition, it discusses the effects of Industry 4.0, which are reflected in new business models and workforce transformation. The book then examines the key technological advances that form the pillars of Industry 4.0 and explores their potential technical and economic benefits using examples of real-world applications. The changing dynamics of global pro...
Recent Innovations in Computing
This book features selected papers presented at the 3rd International Conference on Recent Innovations in Computing (ICRIC 2020), held on 20–21 March 2020 at the Central University of Jammu, India, and organized by the university’s Department of Computer Science & Information Technology. It includes the latest research in the areas of software engineering, cloud computing, computer networks and Internet technologies, artificial intelligence, information security, database and distributed computing, and digital India.
Recent Trends in Communication, Computing, and Electronics
This book presents select papers from the International Conference on Emerging Trends in Communication, Computing and Electronics (IC3E 2018). Covering the latest theories and methods in three related fields – electronics, communication and computing, it describes cutting-edge methods and applications in the areas of signal and image processing, cyber security, human-computer interaction, machine learning, electronic devices, nano-electronics, wireless sensor networks, antenna and wave propagation, and mobile communication. The contents of this book will be beneficial to students, researchers, and professionals working in the field of networks and communications.
IoT in Multidimensional Approach
This book's objective is to explore the concepts and applications related to the Internet of Things with the vision to identify and address existing challenges. Additionally, the book provides future research directions in this domain and explores the different applications of IoT and its associated technologies. Studies investigate applications for crowd sensing and sourcing and smart applications to healthcare solutions, agriculture, and intelligent disaster management. This book will appeal to students, practitioners, industry professionals, and researchers working in the field of IoT and its integration with other technologies to develop comprehensive solutions to real-life problems.
Advances in Communication and Computing
The present volume is a compilation of research work in computation, communication, vision sciences, device design, fabrication, upcoming materials and related process design, etc. It is derived out of selected manuscripts submitted to the 2014 National Workshop on Advances in Communication and Computing (WACC 2014), Assam Engineering College, Guwahati, Assam, India which is emerging out to be a premier platform for discussion and dissemination of knowhow in this part of the world. The papers included in the volume are indicative of the recent thrust in computation, communications and emerging technologies. Certain recent advances in ZnO nanostructures for alternate energy generation provide...
Business Intelligence and Human Resource Management
Business Intelligence (BI) is a solution to modern business problems. This book discusses the relationship between BI and Human Resource Management (HRM). In addition, it discusses how BI can be used as a strategic decision-making tool for the sustainable growth of an organization or business. BI helps organizations generate interactive reports with clear and reliable data for making numerous business decisions. This book covers topics spanning the important areas of BI in the context of HRM. It gives an overview of the aspects, tools, and techniques of BI and how it can assist HRM in creating a successful future for organizations. Some of the tools and techniques discussed in the book are analysis, data preparation, BI-testing, implementation, and optimization on GR and management disciplines. It will include a chapter on text mining as well as a section of case studies for practical use. This book will be useful for business professionals, including but not limited to, HR professionals, and budding business students.
Advanced IoT Sensors, Networks and Systems
This volume comprises selected peer-reviewed proceedings of the 9th International Conference on Signal Processing and Integrated Networks (SPIN 2022). It aims to provide a comprehensive and broad-spectrum picture of state-of-the-art research and development in signal processing, IoT sensors, systems and technologies, cloud computing, wireless communication, and wireless sensor networks. This volume will provide a valuable resource for those in academia and industry.
Knowledge Management and Web 3.0
Knowledge Management makes the management of information and resources within a commercial organization more effective. The contributions of this book investigate the applications of Knowledge Management in the upcoming era of Semantic Web, or Web 3.0, and the opportunities for reshaping and redesigning business strategies for more effective outcomes.
