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Preiswissen und Zahlungsbereitschaft bei Nonfood-Aktionsartikeln von Discountern
Das Ziel der folgenden Ausarbeitung ist es, vorhandene Umsatzpotenziale durch Preiserhöhungen im Nonfood-Aktionsgeschäft des Lebensmitteleinzelhandels aufzudecken. Im Zuge dieser Zielsetzung wurde das Preiswissen sowie die Preisbereitschaft und die Relevanz von Marken und Spontanität untersucht. Die Onlineumfrage umfasste ausschließlich Nonfood-Aktionsartikel des Lebensmitteldiscounters. Bestandteil der Onlineumfrage waren einleitende Fragen zu Einkaufsgewohnheiten bei Nonfood-Aktionsartikeln und offene Frage zu insgesamt 20 Artikeln im Rahmen der Van Westendorp Methode.
Market Response Models
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that t...
Introduction to Mediation, Moderation, and Conditional Process Analysis, Second Edition
This book has been replaced by Introduction to Mediation, Moderation, and Conditional Process Analysis, Third Edition, ISBN 978-1-4625-4903-0.
Food Physics
This is the first textbook in this field of increasing importance for the food and cosmetics industries. It is indispensable for future students of food technology and food chemistry as well as for engineers, technologists and technicians in the food industries. It describes the principles of food physics starting with the very basics – and focuses on the needs of practitioners without omitting important basic principles. It will be indispensable for future students of food technology and food chemistry as well as for engineers, technologists and technicians in the food industries. Food Physics deals with the physical properties of food, food ingredients and their measurement.
Flow Cytometry and Cell Sorting
The analysis and sorting of large numbers of cells with a fluorescence-activated cell sorter (FACS) was first achieved some 30 years ago. Since then, this technology has been rapidly developed and is used today in many laboratories. A Springer Lab Manual Review of the First Edition: "This is a most useful volume which will be a welcome addition for personal use and also for laboratories in a wide range of disciplines. Highly recommended." CYTOBIOS
Mediation Analysis
Explores even the fundamental assumptions underlying mediation analysis
The Billboard
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Global Trade Analysis
This book, drawn from the Global Trade Analysis Project (GTAP), aims to help readers conduct quantitative analysis of international trade issues in an economy-wide framework. In addition to providing a succinct introduction to the GTAP modeling framework and data base, this book contains seven of the most refined GTAP applications undertaken to date, covering topics ranging from trade policy, to the global implications of environmental policies, factor accumulation and technological change.
