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This book is a compilation of Corporate Social Responsibility (CSR) theory and practices, with special reference to the Indian context. Over the last few decades, which have seen the onset of globalization, emergence of the industrial sector and an increased focus on community development, much attention has been focused on the role of corporations towards developing those societies where their operations are based. The introduction and evolution of CSR theories and practice in the developed countries has given CSR theorists and practitioners the guidance to appropriately place and implement CSR initiatives to help develop their role in the developed societies. However, while ample literatur...
Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.The book contains 20 chapters with computer based approach, the SPSS/PCT system, the use of which has also been described in this book. The content of the book makes it equally useful for both basic and advance course in Marketing Research. It is indispensable for students of MBA, M.Com, MBE, BBA, BBS, BCA, PGDBM, MCA, M Tech and practising marketing managers. It is a valuable reference source for research agencies.
About the book ETHICS IN GOVERNANCE Amidst modern complexities and riddles, executives and organizational heads face immense ethical dilemmas in their decision-making. Circumstantial adversaries pose unique challenges and threats to their conscience and leadership abilities. This book tends to address such dilemmas, threats and challenges in a rather systematic and elucidate manner. It attempts to construct perspectives that may find practical solutions to governance rigor and internal moral conflicts. This is a book full of people, almost too many of them who took part in a national seminar on 'Ethical dimensions of governance' organized at India International Centre: executives, politician...
The book delves into the fundamental aspects of human existence on Earth, tracing back its historical origins and the first human species to inhabit it. The area where humanity began is of great interest, as it marks the birthplace of the first mankind. Researchers have long wondered about the question of where life as a human being originated on earth and have identified the main human races as black, white, and Mongoloid. Researchers are also keen on understanding the direction in which humans migrated from the part of the world where they began to live for the first time. These queries have been answered in this introductory chapter through the analysis of various sources.
There is no industry left where artificial intelligence is not used in some capacity. The application of this technology has already stretched across a multitude of domains including law and policy; it will soon permeate areas beyond anyone’s imagination. Technology giants such as Google, Apple, and Facebook are already investing their money, effort, and time toward integrating artificial intelligence. As this technology continues to develop and expand, it is critical for everyone to understand the various applications of artificial intelligence and its full potential. The Handbook of Research on Innovative Management Using AI in Industry 5.0 uncovers new and innovative features of artificial intelligence and how it can help in raising economic efficiency at both micro and macro levels and provides a deeper understanding of the relevant aspects of artificial intelligence impacting efficacy for better output. Covering topics such as consumer behavior, information technology, and personalized banking, it is an ideal resource for researchers, academicians, policymakers, business professionals, companies, and students.
“Environmental Studies” book makes the people aware about the importance of environment, possible threats and the measures required for protecting it. It is in accordance with the syllabus laid down by U.G.C. for all undergraduate courses in different disciplines. The book is divided into eight Units out of which 7 have been written as per the syllabus and the last unit talks about recent advances in the environment conservation. The book will also help candidates preparing for various competitive exams since knowledge about environmental aspects is tested in many such examinations.
The Most Authentic Source Of Information On Higher Education In India The Handbook Of Universities, Deemed Universities, Colleges, Private Universities And Prominent Educational & Research Institutions Provides Much Needed Information On Degree And Diploma Awarding Universities And Institutions Of National Importance That Impart General, Technical And Professional Education In India. Although Another Directory Of Similar Nature Is Available In The Market, The Distinct Feature Of The Present Handbook, That Makes It One Of Its Kind, Is That It Also Includes Entries And Details Of The Private Universities Functioning Across The Country.In This Handbook, The Universities Have Been Listed In An A...
As Information Technology continues to evolve as a key strategic enabler, many establishments feel the need to think more holistically about how IT can support corporate sustainability efforts. This book aims to recognize these efforts and best practices in numerous business settings. Sustainability is expensive, and requires collaboration between many different areas of the business. The solution to the growing burden of carbon emission lies within the technology innovation as continued advancements in processes make businesses lean and smart. The multidisciplinary approach the book uses will be appreciated by students, academics and researchers in Information Technology, Management, Corporate, and Sustainability Champions. Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan and Bhutan)