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Kalyana Mitra: Volume 5
Volume V, ART: This volume contains 47 articles by scholars of Art History, representing various aspects of art. It covers the topics like the Buddhist narrative art and Buddha’s iconography with reference to Amaravati school of Art, Jaina Art, Terracotta art, Iconography of Siva, Vishnu, Surya, Mahishasuramardhini, Ganesa, Kartikeya, Dikpalas and Navagrahas and a few articles on Kuchipudi dance and folk art forms. This volume serves as a valuable source book for the students, research scholars and teachers as well in the fields. This volume also highlights the love and affection of Prof. P. Chenna Reddy enjoys in the intellectual world. The felicitation Volume is brought out in a series o...
Kalyana Mitra: Volume 10
Volume X: Tribalore and Folklore Studies contains 36 articles contributed by scholars of eminence in the field. The topics covered in the volume include Folk and Tribalore, economic life of Koya tribe, traditional knowledge of Santal community, impact of Christianity on Indian Tribes, Chenchus of Nallamalais, Kotha tribe of Odisha, Tribal revolt, Folk dances, Folk Theatre, Folk songs and singers, folk literature, narratives and Folk and tribal festivals. The volume serves as a source book for the students, research scholars and teachers of Folk and Tribalore. This volume also highlights the love and affection of Prof. P. Chenna Reddy enjoys in the intellectual world. The felicitation Volume ...
Responsible Tourism & Human Accountability for Sustainable Business
Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today marketing and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative marketing strategy to achieve success. Effective Marketing has become an increasingly vital ingredient for business suc...
Tourism Management Philosophies, Principles and Practices
Tourism Management Philosophies, Principles and Practices was contributed in the year 2016 to cater the needs of tourism students and industrial professionals. However, from the couple of years, important academic advances are going on and teaching professional are trying to capture them. On the other side, tourism industry environment is also rapidly changing due to G.D.S. Global Position system changed the face of tourism industry at worldwide, India is no exception in this context keeping in mind these challenges and the requirements of tourism industry. ‘Tourism Management Philosophies, Principles and Practices is meant for the students of Tourism and travel agency management, Marketin...
Tourism and Indigenous People
Tourism is becoming one of the most important social and economic activities of today’s world. The number of domestic and international travelers is steadily increasing, and many countries in the world are now seeking to develop tourism for its many benefits. There is also justifiable concern about the possible negative effects of tourism and a growing desire to develop this sector in a planned and controlled manner that optimizes benefits while preventing any serious problems. In addition to newly developing Tourism and Indigenous People areas have substantial tourism development are now reexamining their tourism sectors and, in many places, desiring to make improvements where necessary t...
Tourism in India
The tourism industry of India is economically important and growing rapidly. The World Travel & Tourism Council calculated that tourism generated ₹ 6.4 trillion or 6.6% of the nation's GDP in 2012. It supported 39.5 million jobs, 7.7% of its total employment. The sector is predicted to grow at an average annual rate of 7.9% from 2013 to 2023. This gives India the third rank among countries with the fastest growing tourism industries over the next decade. India has a large medical tourism sector which is expected to grow at an estimated rate of 30% annually to reach about ₹ 95 billion by 2015. According to provisional statistics 6.29 million foreign tourists arrived in India in 2011, an i...
AI Tools in Teaching, Learning and Research
This book offers insights on the use of Artificial Intelligence (AI) in Higher Education. It provides educators with a curated selection of AI Tools to enhance Teaching, Learning, Assessment, and Research practices. These tools support the creation of dynamic e-learning materials within existing Single Major Curricular frameworks for all the subjects.
RESPONSIBLE MARKETING FOR SUSTAINABLE BUSINESS
Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today marketing and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative marketing strategy to achieve success. Effective Marketing has become an increasingly vital ingredient for business suc...
WATER RESOURCES AND TOURISM PROMOTION IN TELANGANA STATE
Tourism is acclaimed to be one of the world’s biggest revenue generating industries accounting for billions of dollars and thousands of jobs. Technological innovations, urbanization, improvement in living standard, introduction of fuel efficient cars made journeys relatively easier. All these factors have generated a vibrant tourism activity and brought a bloom in domestic tourism. The tourism sector is having multiplier effect on the economy and its contribution to the GDP is one of the highest and its ability to generate employment is much more than any other sector. It is the largest single employer and industry in several island nations. The World Travel & Tourism Council calculated th...
Art and Culture of Marginalised Nomadic Tribes in Andhra Pradesh
India is rich in its oral tradition. Its antiquity defies historical inquiry. Indian folklore offers diversity in the forms of expression while retaining the unity of theme, i.e. Dharma., The forms may be changing periodically to suit the times. The purpose of these popular art forms has been the same in a way as the classical arts. They provide education through entertainment. Andhra Desa, comprising roughly the present state of Andhra Pradesh, is very significant in its folk tradition in variety of forms. Numerous producing and service castes so far maintained their own sub castes of bards to retain their collective memory of the community and family histories besides propagating the Puranic knowledge and stories from great epics. The dependent sub-castes who have been so far preserving these arts and ancient knowledge are speedily disappearing due to lack of patronage and changing life-style. In this context, this book, the result of a painstaking research involving lot of field work may serve as a tribute to those unselfish barefoot narrators and preservers of history of bygone ages.
