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Psihosociologie aplicată. Publicitatea
Cunoștințele de psihosociologie sunt obligatorii pentru toți cei ce activează în industria publicității și în special pentru redactorii de reclame. Perspectiva psihosociologică ajută la depășirea viziunii simpliste a comunicării liniare și a plasării consumatorilor într-un vid social, ca și cum aceștia ar acționa independent de contextul care influențează receptarea mesajului publicitar. Fie că sunt texte în presa scrisă, spoturi pentru radio sau televiziune ori afișaj stradal, reclamele trebuie să țină cont de specificul publicului căruia i se adresează. Volumul le oferă studenților și specialiștilor în științele socioumaniste și în științele comunicării numeroase idei și analize ce aprofundează cunoașterea privind relațiile interpersonale în societate și influența socială prin mass-media și publicitate: de la trucuri menite să atragă atenția potențialilor consumatori, până la aspectele psihosociologice esențiale în conceperea reclamelor, precum cultura locală, sexul, vârsta, religia și clasa socială, sau situațiile în care sunt adecvate anumite tipuri de mesaje publicitare.
The High 5 Habit
The New York Times bestseller now in paperback! In her global phenomenon The 5 Second Rule, Mel Robbins taught millions of people around the world the five second secret to motivation. And in her latest bestseller, she shares another simple, proven tool you can use to take control of your life: The High 5 Habit. This isn’t a book about high fiving everyone else in your life. You’re already doing that. Cheering for your favorite teams. Celebrating your friends. Supporting the people you love as they go after what they want. But imagine giving that same love and encouragement to yourself. Or even better, making it a daily habit. In this book, you will learn more than a dozen powerful ways ...
Pygmalion in the Classroom
This reissue of a classic book (the first edition of which sold 50,000 copies) explores the 'Pygmalion phenomenon', the self-fulfilling prophecy embedded in teachers' expectations.
Solution-Focused Therapy
This second edition of Solution-focused Therapy remains the most accessible yet comprehensive case-based introduction to the history, theory, research and practice of solution-focused therapy (SFT) within mental health care and beyond. Drawing on contemporary research and the author′s own extensive experience, the fully revised and updated new edition includes: " discussion of recent developments relevant to research and training " a new chapter on challenges to SFT and the integration of SFT with other therapeutic approaches " extended discussion on ethical issues " topical exploration of the application of SFT with patients with personality disorders and dementias " contemporary research on solution-focused coaching and approaches to organizational change " new case material. This highly practical guide should be on the desk of every student or trainee studying this strongly supported, growing approach. It is also a useful resource for practitioners wanting to update their core skills and knowledge.
Strange Situation
A full-scale investigation of the controversial and often misunderstood science of attachment theory, inspired by the author’s own experience as a parent and daughter. “A profound and beautiful work . . . searingly honest, brazenly fresh, and startlingly rich.”—Andrew Solomon, author of The Noonday Demon When professional researcher and writer Bethany Saltman gave birth to her daughter, Azalea, she loved her deeply but felt as if something was missing. Looking back at her lonely childhood, dangerous teenage years, and love-addicted early adulthood, Saltman thought maybe she was broken. Then she discovered the science of attachment, the field of psychology that explores the question o...
Childhood's End
Arthur C. Clarke's classic in which he ponders humanity's future and possible evolution When the silent spacecraft arrived and took the light from the world, no one knew what to expect. But, although the Overlords kept themselves hidden from man, they had come to unite a warring world and to offer an end to poverty and crime. When they finally showed themselves it was a shock, but one that humankind could now cope with, and an era of peace, prosperity and endless leisure began. But the children of this utopia dream strange dreams of distant suns and alien planets, and begin to evolve into something incomprehensible to their parents, and soon they will be ready to join the Overmind ... and, in a grand and thrilling metaphysical climax, leave the Earth behind.
Loneliness: Human Nature and the Need for Social Connection
Based on groundbreaking research showing that prolonged loneliness can be as harmful to your health as smoking, Loneliness is “one of the most important books about the human condition to appear in a decade” (Daniel Gilbert, author of Stumbling on Happiness). University of Chicago social neuroscientist John T. Cacioppo pioneered research on the startling effects of loneliness: a sense of isolation or social rejection disrupts not only our ability to think and will power but also our immune systems, and can be as damaging as obesity or smoking. On the flip side, social connection can be a powerful therapy. Cacioppo’s sophisticated studies relying on brain imaging, analysis of blood pres...
