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FUNDAMENTALS OF MARKETING-I
Buy FUNDAMENTALS OF MARKETING-I e-Book for B.Com 1st Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur Publication.
Design of Multiphase Reactors
Details simple design methods for multiphase reactors in the chemical process industries Includes basic aspects of transport in multiphase reactors and the importance of relatively reliable and simple procedures for predicting mass transfer parameters Details of design and scale up aspects of several important types of multiphase reactors Examples illustrated through design methodologies presenting different reactors for reactions that are industrially important Includes simple spreadsheet packages rather than complex algorithms / programs or computational aid
Nanoparticulate Drug Delivery
Nanotechnology-based therapeutics, operating at scales of billionths of a metre, have great potential for future expansion in altering the scale and methods of drug delivery. The availability of these novel formulations to once-inaccessible areas of the body has greatly expanded the therapeutic window of existing drug molecules. Nanoparticulate drug delivery highlights and examines the transition of nanoparticulate drug delivery systems from the laboratory into a commercially viable sector. The first chapters of the book provide an overview of the use and characterization of nanoparticulate systems as drug carriers, including the assessment of their morphology, sterility and potential toxici...
Membrane Modification
Membrane Modification: Technology and Applications is written for engineers, scientists, graduate students, and researchers in the field of membrane science and technology, materials science, applied physics, chemistry, and environmental science. The book presents the complete range of membrane modification techniques used to increase efficiency of
Pharmaceutical Engineering
1 Mass transfer 2 Drying 3 Heat transfer 4 Evaporation 5 Crystallization 6 Flow of fluids 7 Distillation 8 Corrosion
Marketing Metaphoria
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success. Marketing Metaphoria reveals the powerful unconscious viewing lenses--called "deep metaphors"-- that shape what people think, hear, say, and do. Drawing on thousands of one-on-one interviews in more than thirty countries, Gerald Zaltman and Lindsay Zaltman describe how some of the world's most successful companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve a wide variety of marketing problems. Marketing Metaphoria should convince you that everything consumers think and do is influenced at unconscious levels--and it will give you access to those deeper levels of thinking.
Pediatric Venous Thromboembolism
Venous thromboembolism (VTE) occurs less often in children than adults and therefore remains underrecognized despite increasing in incidence. Due to the risk of mortality, short- and long-term morbidity, and increased healthcare costs associated with pediatric VTE, this entity merits better understanding and consideration. With this Research Topic, we aim to highlight some special considerations of pediatric VTE, namely risk factors and epidemiology, rare types of pediatric thrombosis and considerations unique to specific clinical patient subgroups, approaches to management and treatment, and prevention
Practical Vedanta
If one asks, how Vedanta can be made practical in our day-to-day life, here is a book published by Advaita Ashrama, a publication centre of Ramakrishna Math, Belur Math, India, which provides the answer. It contains some of the most important lectures delivered by Swami Vivekananda in London regarding the application of Vedanta in our daily lives. Highly practical, this book helps the readers to bring about a deep transformation in their lives by spiritualizing their every moment and movement.
Handbook of Nanomaterials for Industrial Applications
Handbook of Nanomaterials for Industrial Applications explores the use of novel nanomaterials in the industrial arena. The book covers nanomaterials and the techniques that can play vital roles in many industrial procedures, such as increasing sensitivity, magnifying precision and improving production limits. In addition, the book stresses that these approaches tend to provide green, sustainable solutions for industrial developments. Finally, the legal, economical and toxicity aspects of nanomaterials are covered in detail, making this is a comprehensive, important resource for anyone wanting to learn more about how nanomaterials are changing the way we create products in modern industry. - Demonstrates how cutting-edge developments in nanomaterials translate into real-world innovations in a range of industry sectors - Explores how using nanomaterials can help engineers to create innovative consumer products - Discusses the legal, economical and toxicity issues arising from the industrial applications of nanomaterials
