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Print and Production Finishes for Promotional Items
Practical explanations of the key production methods. Print and Production Finishes for Promotional Items, the third title in this series, explores the creation of promotional items from a production and manufacturing point of view. With succinct text and specially commissioned photos it shows, at one glance, the effects that can be created and the printing and production techniques used to achieve them. Work across all budgets and production/print runs is showcased, revealing the skills and techniques that allow creative solutions that grab the audienceÆs attention. For ideas on everything from mass-mail flyers, billboard posters, lavish catalogs and calendars, to customized clothing, toys, badges, and bottles, Print and Production Finishes for Promotional Items is an indispensable ideas sourcebook and practical guide. By analyzing the best in the business, it gives readers a thorough understanding of materials, and of print and production processes than can be applied to any job. **North American Rights Only**
The Power of Promotional Products
The Power of Promotional Products is all about how to include Promotionally printed gifts and business products as part of a marketing strategy that motivates prospects, rewards performance, and created targeted promotions with residual value. Packed with tips on how to select the best promotional products for your particular budget, brand, and marketing focus, how to differentiate between a successful give away or promotion, balancing budgets, quality and quantity and much more.
Book Design Made Simple
Book Design Made Simple gives DIY authors, small presses, and graphic designers--novices and experts alike--the power to design their own books. It's the first comprehensive book of its kind, explaining every step from installing Adobe(R) InDesign(R) right through to sending the files to press. For those who want to design their own books but have little idea how to proceed, Book Design Made Simple is a semester of book design instruction plus a publishing class rolled into one. Let two experts guide you through the process with easy step-by-step instructions, resulting in a professional-looking top-quality book
Cut and Fold Techniques for Promotional Materials
Cut and Fold Techniques for Promotional Materials is a unique collection of over 40 attention-grabbing cut-and-fold designs that when printed and illustrated form memorable give-aways to promote and advertise services and products. The book provides a one-stop source for novelty promotional materials, many appearing in print for the first time. Some designs are interactive toys that turn inside out or reveal hidden faces when played with, others are more practical, offering ingenious ways to fold-up letters, brochures and posters, or to create novelty envelopes and leaflets. All the designs will enhance a message or presentation, grabbing attention in ways that simple printing can never achieve. Following the elegant, easy-to-follow style of Paul Jackson’s other titles for Laurence King, Cut and Fold Techniques for Promotional Materials is an essential resource for marketing professionals and design students, and an inspirational guide to anyone looking to enhance the presentation of their product or service.
Promotional Marketing
Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.
Swag
Whether known as "Stuff We All Get," "Souvenirs, Wearables, and Gifts" or promotional products, swag is any item imprinted with a logo or message, usually to advertise a business, event, association, team, person, or cause. Thorne shows marketers how to buy swag right using the Promo With Purpose concept.
The Columbia Guide to Digital Publishing
The first comprehensive guide to all aspects of digital publishing, from rights to eBooks, to accessibility, to content management.
Delivering Marketing Joy
Breaking news: An historical change is upon us. From a marketing standpoint, the change has been coming. We have lived in an age of "push" marketing forever...since the beginning of time. But the internet--and social networks--is changing that. Right now. Now, more than ever, the customer has a voice. The customer has clout and power. And the customer wants better. We want better.We need to GIVE first. We need to work at providing value to our customers so they trust us. We need to think "small" things first. That's great news...if you want to do things the right way to begin with! As you will read in this book, promotional products provide an amazing way to “give” first to your customers and prospects. These products have the power to help you create real and lasting bonds with your customers. And as you know, by creating real and lasting bonds you build a business that lasts and lasts.Congratulations. Viva la revolucion! Join it! Give Your Way to Success…by Delivering Marketing Joy!
