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The book "Public Opinion" is a critical assessment of functional democratic government, especially of the irrational and often self-serving social perceptions that influence individual behavior and prevent optimal societal cohesion. The detailed descriptions of the cognitive limitations people face in comprehending their socio-political and cultural environments leading them to apply an evolving catalogue of general stereotypes to a complex reality, rendered Public Opinion a seminal text in the fields of media studies, political science, and social psychology. Walter Lippmann was an American writer, reporter, and political commentator famous for being among the first to introduce the concept of Cold War, coining the term "stereotype" in the modern psychological meaning, and critiquing media and democracy in his newspaper column and several books.
List of Tables and Figures Introduction 1. Elite Opinion Theory and Activated Mass Opinion 2. Black Insurgency and the Dynamics of Mass Opinion 3. The Sovereign Status of Survey Data 4. Constituency Mail as Public Opinion 5. The Racial, Regional, and Organizational Bases of Mass Activation 6. Contested Meanings and Movement Agency 7. Two Nations, Separate Grooves Appendix One: Question Wording, Scales, and Coding of Variables in Survey Analysis Appendix Two: Bibliographic Sources for Racial Attitude Items, 1937-1965 Appendix Three: Sampling and Coding of Constituency Mail Appendix Four: Typology of Interpretive Frames Notes References Acknowledgments Index.
Summary: Juxtaposes the work of historians, philosophers, psychologists, political scientists and sociologists in an effort to ponder the knotty conceptual problems that continue to occupy the best minds in the field.--cf. Foreword.
Public opinion is one of the most elusive and complex concepts in democratic theory, and we do not fully understand its role in the political process. Reading Public Opinion offers one provocative approach for understanding how public opinion fits into the empirical world of politics. In fact, Susan Herbst finds that public opinion, surprisingly, has little to do with the mass public in many instances. Herbst draws on ideas from political science, sociology, and psychology to explore how three sets of political participants—legislative staffers, political activists, and journalists—actually evaluate and assess public opinion. She concludes that many political actors reject "the voice of the people" as uninformed and nebulous, relying instead on interest groups and the media for representations of public opinion. Her important and original book forces us to rethink our assumptions about the meaning and place of public opinion in the realm of contemporary democratic politics.
The first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, Lewis considers them a significant form of representation in contemporary culture; he explores how the media report on polls and, in turn, how publicized results influence the way people respond to polls.
Is political polarization on the rise? Do various “populist” movements have anything in common? Is the opposition between left and right becoming obsolete and, if so, what might replace it? Many of the most pressing questions about contemporary politics involve public opinion. This incisive sociological introduction considers the formation of opinions as not just a matter of individual responses to external conditions, but as a social process in which people influence and are in turn influenced by others. David L. Weakliem illustrates how changes in economic and social conditions affect public opinion and how the distribution of opinions is shaped by the structure of interaction among people. He applies this approach to discuss topics such as political polarization, long-term trends in public opinion, and the prospects for democracy. Combining theory with up-to-date information on public opinion, the book will be of interest to researchers and students alike in sociology, political science, and communication studies.
Much of public opinion research over the past several decades suggests that the American voters are woefully uninformed about politics and thus unable to fulfill their democratic obligations. Arguing that this perception is faulty, Vincent Hutchings shows that, under the right political conditions, voters are surprisingly well informed on the issues that they care about and use their knowledge to hold politicians accountable. Though Hutchings is not the first political scientist to contend that the American public is more politically engaged than it is often given credit for, previous scholarship--which has typically examined individual and environmental factors in isolation--has produced on...
The field of public opinion is one of the most diverse in political science. Over the last 60 years, scholars have drawn upon the disciplines of psychology, economics, sociology, and even biology to learn how ordinary people come to understand the complicated business of politics. But much of the path-breaking research in the field of public opinion is published in journals, taking up fairly narrow questions one at a time and often requiring advanced statistical knowledge to understand these findings. As a result, the study of public opinion can seem confusing and incoherent to undergraduates. To engage undergraduate students in this area, a new type of textbook is required. The second editi...
The daily news plays a major role in the continuously changing mix of thoughts, feelings and behavior that defines public opinion. The News & Public Opinion details these effects of the news media on the sequence of outcomes that collectively shape public opinion, beginning with initial attention to the various news media and their contents and extending to the effects of this exposure on the acquisition of information, formation of attitudes and opinions and to the consequences of all these elements for participation in public life. Sometimes called the hierarchy of media effects, this sequence of outcomes describes the communication process involved in the formation of public opinion. Although the media landscape is undergoing rapid change, key elements remain the same, and The News & Public Opinion emphasizes these basic principles of communication established over decades of empirical social science investigations into the impact of mass communication on public opinion. The primary audience for this book is students, both advanced undergraduates and graduate students, as well as members of the general public who want to understand the role of the news media in our civic life.
This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences.