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An ethnography of urban women television viewers in India, and their reception of particular shows, especially in relation to issues of gender and nation.
In Unsettling India, Purnima Mankekar offers a new understanding of the affective and temporal dimensions of how India and “Indianness,” as objects of knowledge production and mediation, circulate through transnational public cultures. Based on over a decade of ethnographic fieldwork in New Delhi and the San Francisco Bay Area, Mankekar tracks the sense of unsettlement experienced by her informants in both places, disrupting binary conceptions of homeland and diaspora, and the national and transnational. She examines Bollywood films, Hindi TV shows, advertisements, and such commodities as Indian groceries as interconnected nodes in the circulation of transnational public cultures that continually reconfigure affective connections to India and what it means to be Indian, both within the country and outside. Drawing on media and cultural studies, feminist anthropology, and Asian/Asian American studies, this book deploys unsettlement as an analytic to trace modes of belonging and not-belonging.
In Screening Culture, Viewing Politics Purnima Mankekar presents a cutting-edge ethnography of television-viewing in India. With a focus on the responses of upwardly-mobile, yet lower-to-middle class urban women to state-sponsored entertainment serials, Mankekar demonstrates how television in India has profoundly shaped women's place in the family, community, and nation, and the crucial role it has played in the realignment of class, caste, consumption, religion, and politics.
Drawing on methods and approaches from anthropology, media studies, film theory, and cultural studies, the contributors to Media, Erotics, and Transnational Asia examine how mediated eroticism and sexuality circulating across Asia and Asian diasporas both reflect and shape the social practices of their producers and consumers. The essays in this volume cover a wide geographic and thematic range, and combine rigorous textual analysis with empirical research into the production, circulation, and consumption of various forms of media. Judith Farquhar examines how health magazines serve as sources of both medical information and erotic titillation to readers in urban China. Tom Boellstorff analy...
Wilk and his colleagues draw upon their own international field experience to examine how food systems are changing around the globe. The authors offer a cultural perspective that is missing in other economic and developmental studies, and provide rich ethnographic data on markets, industrial production, and food economies. This new book will appeal to professionals in economic and environmental anthropology: economic development, agricultural economics, consumer behavior, nutritional sciences, environmental sustainability, and globalization studies.
Mukerji (1890-1936) holds the distinction of being the first South Asian immigrant to have a successful career in the United States as a man of letters. This reissue of his classic autobiography, with a new Introduction and Afterword, seeks to revitalize interest in Mukerji and his work and to contribute to the exploration of the South Asian experience in America.
Digital media histories are part of a global network, and South Asia is a key nexus in shaping the trajectory of digital media in the twenty-first century. Digital platforms like Facebook, WhatsApp, and others are deeply embedded in the daily lives of millions of people around the world, shaping how people engage with others as kin, as citizens, and as consumers. Moving away from Anglo-American and strictly national frameworks, the essays in this book explore the intersections of local, national, regional, and global forces that shape contemporary digital culture(s) in regions like South Asia: the rise of digital and mobile media technologies, the ongoing transformation of established media ...
This landmark collection maps and motivates the anthropological voice in media studies by locating the media in worlds of practice, sentiment, debate and dissent. Using such vivid examples as the image management of the Dalai Lama and the social organization of Nigerian cinema theatres, the authors remind us that media machineries are not more magical than the social worlds they inhabit and project. [Back cover].
Follows young indigenous migrants from the hills of Northeast India to megacities like Bangalore and Mumbai.
Now updated: An “eminently readable, highly engaging” anthology about the lives of ordinary citizens in India, Pakistan, Bangladesh, Nepal, and Sri Lanka (Margaret Mills, Ohio State University). For the second edition of this popular textbook, readings have been updated and new essays added. The result is a timely collection that explores key themes in understanding the region, including gender, caste, class, religion, globalization, economic liberalization, nationalism, and emerging modernities. New readings focus attention on the experiences of the middle classes, migrant workers, and IT professionals, and on media, consumerism, and youth culture. Clear and engaging writing makes this text particularly valuable for general and student readers, while the range of new and classic scholarship provides a useful resource for specialists.