Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Strategic Pharmaceutical Marketing
The pharmaceutical industry today is faced with significant challenges owing to the volatile and competitive business environment. For both survival and growth, it is imperative for pharmaceutical organizations to rethink their way of doing business, especially their marketing. The book 'Strategic Pharmaceutical Marketing' thus, focuses on the practice of marketing prescription medications. It highlights the political, economical, social, technological and regulatory perspectives of pharmaceutical marketing, examines consumers, prescribers and explores positive marketing, pricing and distribution strategies. It provides a detailed explanation of pharmaceutical marketing as well as provides r...
The Smarta Way To Do Business
The definitive guide to starting and running a small business The Smarta Way to Do Business is the first definitive handbook for starting a business to bring you advice from real-world entrepreneurs who've been there, and done that. Packed with everything you need to know to start and run a successful business, straight from the UK's leading experts, this is the insider's guide YOU need to build a successful business right NOW. Featuring exclusive interviews with anyone who's anyone in the world of entrepreneurship, including Theo Paphitis, Deborah Meaden, Duncan Bannatyne, Sarah Beeny, Doug Richard, Martha Lane Fox, Caprice, Sahar Hashemi, and more, the book also brings you unique insights from Peter Jones, Mike Clare, Julie Meyer, Rachel Elnaugh and many others! Whether you're just starting out, looking to take your business to the next level or exploring how social media and emerging technologies could boost your customer sales, The Smarta Way to Do Business has the answers you're looking for.
Data and AI Driving Smart Cities
This book illustrates how the advanced technology developed for smart cities requires increasing interaction with citizens to motivate and incentive them. Megacities' needs have been encouraging for the creation of smart cities in which the needs of inhabitants are collected using virtualization and digitalization systems. On the other hand, machine learning algorithms have been implemented to provide better solutions for diverse areas in smart cities, such as transportation and health. Besides, conventional electric grids have transformed into smart grids, improving energy quality. Gamification, serious games, machine learning, dynamic interfaces, and social networks are some elements integrated holistically to provide novel solutions to design and develop smart cities. Also, this book presents in a friendly way the concept of social devices that are incorporated into smart homes and buildings. This book is used to understand and design smart cities where citizens are strongly interconnected so the demand response time can be reduced.
Smart Card Research and Advanced Applications
This book constitutes the refereed proceedings of the 9th IFIP WG 8.8/11.2 International Conference on Smart Card Research and Advanced Application, CARDIS 2010, held in Passau, Germany, in April 2010. The 16 revised full papers presented were carefully reviewed and selected from numerous submissions. The papers are organized in topical sections on mathematical algorithms; side channel analysis; systems; logical attacks; fault analysis; and privacy.
Smart Infrastructure and Applications
This book provides a multidisciplinary view of smart infrastructure through a range of diverse introductory and advanced topics. The book features an array of subjects that include: smart cities and infrastructure, e-healthcare, emergency and disaster management, Internet of Vehicles, supply chain management, eGovernance, and high performance computing. The book is divided into five parts: Smart Transportation, Smart Healthcare, Miscellaneous Applications, Big Data and High Performance Computing, and Internet of Things (IoT). Contributions are from academics, researchers, and industry professionals around the world. Features a broad mix of topics related to smart infrastructure and smart applications, particularly high performance computing, big data, and artificial intelligence; Includes a strong emphasis on methodological aspects of infrastructure, technology and application development; Presents a substantial overview of research and development on key economic sectors including healthcare and transportation.
Smart Metering Applications
This book presents a large number of smart metering applications from the points of view of different stakeholders. The applications are clustered with respect to three types of stakeholders: (a) end-customers, (b) energy service providers, and (c) authorities/research institutions or other organizations. The goal of the book is to examine the implementation potential for each application, considering the interests and benefits for the key stakeholders, main technical and regulatory requirements, as well as limitations and barriers. A business case for each application is created that can provide guidelines to the stakeholders involved in its realization. The book additionally investigates current business models for smart metering applications. A survey on the current techno-economic potential of such applications is conducted based on a questionnaire filled by various stakeholders. The book will be of interest to academic/research institutions, but also engineers in industry, authorities or other organizations.
Tourism, Smart Specialization and Sustainable Development
This Special Issue addresses relations between tourism activities, smart specialization strategies, and sustainable development at different territorial levels, including the local, regional, national, and international. Framed by appropriate conceptual frameworks to define the contemporary dynamics of innovation in tourism, case studies supported by advanced quantitative methods and developed in rural and urban areas of Asia, Europe, and Africa are presented and discussed. The concept of smart specialization inspires the formulation of regional innovation policies and strategies, emphasizing the importance of endogenous resources and existing territorial capabilities. By exploring the diver...
