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The Big Connect
Are digital means of communication better than traditional bhaashans and processions? Will a social media revolution coerce armchair opinion makers to head to poll booths? Twitter, Facebook, and LinkedIn are changing the way the denizens of the world, and more specifically youth of this country, communicate and connect. In The Big Connect, Shaili Chopra traces the advent of social media in India and how politics and lobbying has now shifted to the virtual floor. She argues that though a post, a pin, or a tweet may not translate into a vote, it can definitely influence it. With comparisons to the Obama campaign of 2008 and 2012 and analysis of the social media campaigns of political bigwigs like Narendra Modi, Rahul Gandhi, and Arvind Kejriwal—the book discusses the role of a digital community in Indian politics.
The India Way
Exploding growth. Soaring investment. Incoming talent waves. India's top companies are scoring remarkable successes on these fronts - and more. How? Instead of adopting management practices that dominate Western businesses, they're applying fresh practices of their ownin strategy, leadership, talent, and organizational culture. In The India Way, the Wharton School India Team unveils these companies' secrets. Drawing on interviews with leaders of India's largest firms - including Mukesh Ambani of Reliance Industries, Narayana Murthy of Infosys Technologies, and Vineet Nayar of HCL Technologies - the authors identify what Indian managers do differently, including: Looking beyond stockholders' ...
Become an Entrepreneur
In India, and even world wide, companies are expanding, but trying to do this with less people. Government, which used to be the biggest employer-is downsizing. There is greater use of technology to reduce the number of employees. Where will the millions of young men and women, who join the work force every year, go? If they do not find gainful employment, there will be social tensions and unhappiness all round. ENTREPRENEUR is a book to motivate young people-with or without skills; with or without capital. It is for those who have a spark of entrepreneurship, which can be fanned into a flame. A flame that can spread into a raging fire throughout the nation. ENTREPRENEUR is not a how to book...
Understanding World Media
Understanding World Media Understanding World Media sets out to mirror world media and the freedom it enjoyed across the globe in about 200 countries. While media is an important part of academic research, concerns have been raised globally on its content, intent and freedom of expression. To the extent that even as per the data compiled by Reporters Without Borders, democratic India ranks below par at 138 in the World Press Freedom Index 2018 out of the 180 listed nations. Though, it is a question of debate and discussions to what extent media in India is considered free or under censorship. When India is emerging as a global power with over 55 percent of its population is under 35 years of...
Unshackle Your Team
Let Us Take a Smarter Approach to Sales and Marketing—Smarketing! In today’s world, where digital transformation is the norm, it makes sense for sales and marketing to work in tandem instead of as conflicting functions. The S in Smarketing is for smart sales. We must start by looking at the role that sales and marketing play to understand the changes we need to make to create an impact. Essentially, the sales cycle begins where the marketing function ends. However, today, the lines are blurred with marketing continuing to nurture the prospect and providing useful content throughout the customer’s buying journey for sales enablement. Sales also feeds marketing with insights they have ga...
And the Journey Continues…
Traveling is not just fun and excitement. There is ample scientific research to suggest that it is highly beneficial for our physical, mental and emotional health. Most people tend to be happier when they are traveling and do not have to worry about any official or domestic work. During my 30 years of service in the Indian Air Force, I got the opportunity to travel to many destinations across the country on posting. My wife, Prabha, and I became very fond of travel and experienced new horizons, which are continuing even after retirement. In fact, we became more active travel-wise as we had plenty of time and money; courtesy of the handsome pension provided by the Government and the children well settled abroad. Traveling has been made very easy as the travel agencies make elaborate arrangements for stay and well-planned sightseeing agenda. We made full use of it and visited a few countries of our choice. I am quite fond of writing and decided to reflect on our travel experiences in the form of travelogues which are included in this book. I sincerely hope that the readers will find these interesting.
War Room: The People, Tactics and Technology behind Narendra Modi's 2014 Win
‘War Room stands out as an example of real field work and rigorous research... Anyone who wants to understand how decisions are made in India should read this brilliant study of the BJP.’ —Dr. Walter K. Andersen, Author of The Brotherhood in Saffron: The Rashtriya Swayamsevak Sangh and Hindu Revivalism ‘Ullekh NP has crafted a well-researched and gripping narrative of how the BJP seized the moment in 2014. Its penetrating analysis of the personalities, politics and methods of Modi and Amit Shah makes it a useful resource for answering the major question of India’s near-term political future: Will the BJP in the Modi era realize its ambition of building 2014 to emerge as the dominan...
Modi's India
A riveting account of how a popularly elected leader has steered the world's largest democracy toward authoritarianism and intolerance Over the past two decades, thanks to Narendra Modi, Hindu nationalism has been coupled with a form of national-populism that has ensured its success at the polls, first in Gujarat and then in India at large. Modi managed to seduce a substantial number of citizens by promising them development and polarizing the electorate along ethno-religious lines. Both facets of this national-populism found expression in a highly personalized political style as Modi related directly to the voters through all kinds of channels of communication in order to saturate the publi...
The Satyam Saga
On Satyam Computer Services scam-- Source other than Library of Congress.
