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Perspective Of The Marketing An Inter Disciplinary Approach
Marketing in interdisciplinary approach is wide in range and scope and having the understanding in this regard will definitely improve the marketing strategies by the organizations. marketing aspects and concepts has changed in different fields like in airline tourism, hospitality and general marketing in recent years after covid. this book will try to address various current and futuristic trends in “perspective of the marketing: an interdisciplinary approach” like tourism-related social media marketing, online shopping and marketing, marketing of tourism services in india, wellness tourism and many more. we are pleased to place this book before the academicians, researchers and industry practitioners with a hope that the readers will enjoy reading this book.
Emerging Transformations in Tourism and Hospitality
"This significant and timely volume critically discusses the effects of emerging trends and shifting dynamics on the tourism and hospitality industry at local, regional, national and international levels in a holistic manner. This book offers a multi-disciplinary and inter-disciplinary approach and examines emerging topics such as technology and disruptive economies as well as the Covid-19 pandemic that are likely to change the future of the industry, either positively or negatively. The book thus advances the knowledge surrounding emergent controversies pertaining to tourism and hospitality including the growth of alternative business models (e.g. sharing economy business models), travel in light of climate change, and human resource ethics given the increasing adoption of artificial intelligence (AI), data and algorithms. Offering a platform for the critical discussion of pertinent transformations and, as such, providing theoretical and practical insights, this book will be of great value to destination planners, policymakers, industry practitioners, educators and upper-level students of tourism and hospitality"--
Pineal Region Tumors
The pineal region is an anatomic location where various intracranial tumors, in particular germ cell tumors and pineal parenchymal tumors, occur. Interestingly, pineal germ cell tumors are detected more frequently in Asian countries, including Japan, while pineal parenchymal tumors are less frequent in Asia than in the United States and Europe. This publication takes advantage of the knowledge and experience of Japanese experts in pineal tumors, with emphasis on epidemiology and pathological diagnosis. A variety of treatment modalities including radiotherapy, radiosurgery, surgical therapy and chemotherapy are also discussed. This valuable book will enhance the knowledge on pineal tumor treatment of not only neurosurgeons and radiation oncologists but also neurologists, neuro-oncologists, pediatricians and neuropathologists interested in pineal region tumors.
Destination Branding
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Proceedings of International Conference on Advances in Computing
This is the first International Conference on Advances in Computing (ICAdC-2012). The scope of the conference includes all the areas of New Theoretical Computer Science, Systems and Software, and Intelligent systems. Conference Proceedings is a culmination of research results, papers and the theory related to all the three major areas of computing mentioned above. Helps budding researchers, graduates in the areas of Computer Science, Information Science, Electronics, Telecommunication, Instrumentation, Networking to take forward their research work based on the reviewed results in the paper by mutual interaction through e-mail contacts in the proceedings.
Knee Surgery
Knee arthroplasty, or knee replacement, is a surgical procedure in which the knee joint is replaced by a prosthetic implant. Once considered a highly complex operation, it is now a common orthopaedic procedure. This book is a comprehensive guide to knee replacement. Beginning with an overview of the history of the procedure, the biomechanics of a normal and a replaced knee, surgical approaches and the role of imaging, the following chapters present current concepts on various aspects of knee surgery. Anaesthesia, postoperative pain management and rehabilitation are also discussed. This 1000-page book is highly illustrated with MRI images and clinical photographs. A DVD ROM demonstrating surgical procedures is also included. Key points Comprehensive guide to knee replacement Covers numerous surgical procedures, imaging, anaesthesia and postoperative management Highly illustrated with MRI images and clinical photographs Includes DVD ROM demonstrating techniques
Proceedings of 2nd International Conference on Communication, Computing and Networking
The book provides insights from the 2nd International Conference on Communication, Computing and Networking organized by the Department of Computer Science and Engineering, National Institute of Technical Teachers Training and Research, Chandigarh, India on March 29–30, 2018. The book includes contributions in which researchers, engineers, and academicians as well as industrial professionals from around the globe presented their research findings and development activities in the field of Computing Technologies, Wireless Networks, Information Security, Image Processing and Data Science. The book provides opportunities for the readers to explore the literature, identify gaps in the existing works and propose new ideas for research.
Conservation and Utilization of Threatened Medicinal Plants
Medicinal plants are globally valuable sources of herbal products. Plant-based remedies have been used for centuries and have had no alternative in the western medicine repertoire, while others and their bioactive derivatives are in high demand and have been the central focus of biomedical research. As Medicinal plants move from fringe to mainstream with a greater number of individuals seeking treatments free of side effects, considerable attention has been paid to utilize plant-based products for the prevention and cure of human diseases. An unintended consequence of this increased demand, however, is that the existence of many medicinal plants is now threatened, due to their small populati...
Plastic Techniques in Neurosurgery
Step-by-step descriptions of surgical techniques This book highlights the successful collaboration of plastic surgeons, neurosurgeons, and, in some cases, ENT, maxillofacial, oral, and oculoplastic surgeons, in treating some of the most complex craniofacial, skull-based, intracranial, and spinal problems. Beginning with the basic principles of wound healing and flap rotation, you will find full discussions of craniofacial anomalies, skull base tumors, scalp closures, skull defects, management techniques for spinal dysraphism, and much more. Key features: Nearly 300 beautiful illustrations, most in full-color, effectively map out each procedure Updated with a thorough review of potential comp...
International Conference on Innovative Computing and Communications
This book includes high-quality research papers presented at the Third International Conference on Innovative Computing and Communication (ICICC 2020), which is held at the Shaheed Sukhdev College of Business Studies, University of Delhi, Delhi, India, on 21–23 February, 2020. Introducing the innovative works of scientists, professors, research scholars, students and industrial experts in the field of computing and communication, the book promotes the transformation of fundamental research into institutional and industrialized research and the conversion of applied exploration into real-time applications.
