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Marketing Planning by Design
Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a company. The reason for this lies in the lack of a plan for marketing planning. This book not only identifies numerous examples of this problem as experienced by businesses, it also offers ways of solving the problem. Ralf Strauss highlights a 7 phase process for marketing planning, where the potenti...
Data-Driven Customer Engagement
Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigating the intricacies of data-driven customer interaction, this book provides invaluable insights and practical strategies. Explore topics ranging from budget allocation and market potential to data readiness and GDPR compliance, gaining a deep understanding of key concepts and best practices. Whether you're grappling with the complexities of AI integration or seeking to optimize measurement and KPIs, this book equips you with the knowledge and tools needed to thrive in today's digital marketing environment. With decades of industry experience, Ralf Strauss offers in this book a roadmap for success, empowering marketers to navigate the challenges and seize the opportunities presented by MarTech innovation.
Richard Strauss
This book re-evaluates a figure whom the author considers to be the greatest composer of the twentieth century. Kennedy deals fully with Strauss's life as leading composer and national figure in the Third Reich, during which he was both fêted and cold-shouldered by the authorities. In putting this period into perspective he draws heavily on hitherto ignored material, including Strauss's own letters and diaries. In addition he reveals much about Strauss's long, happy but tempestuous marriage to the soprano Pauline de Ahna as well as tracing the important relationships to his librettists Hugo von Hofmannsthal, Stefan Zweig, Joseph Gregor and Clemens Krauss. Kennedy reassesses the man and the music, revealing a picture of a level-headed, practical and extremely versatile musician - a great conductor as well as a great composer.
Advanced IT Tools
TRACK 1: Innovative Applications in the Public Sector The integration of multimedia based applications and the information superhighway fundamentally concerns the creation of a communication technology to support the ac tivities of people. Communication is a profoundly social activity involving interactions among groups or individuals, common standards of exchange, and national infrastruc tures to support telecommunications activities. The contributions of the invited speakers and others in this track begin to explore the social dimension of communication within the context of integrated, information systems for the public sector. Interactions among businesses and households are described by...
Culture and Politics in Economic Development
In this important book, pre-eminent economic sociologist Volker Bornschier analyzes growth and development in the Old and New Worlds - the so-called 'developed' countries. He shows how sociological and political factors have a massive impact on economic change in those countries. The book is a significant contribution to the burgeoning literature on social capital, trust and democracy and will be of interest to those in the fields of economics, sociology, politics and development studies.
Programmatic Advertising
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.
The Mechanical Design Process
"Knowledge about the design process is increasing rapidly. A goal in writing the fourth edition of the Mechanical Design Process was to incorporate this knowledge into a unified structure - one of the strong points of the first three editions. Throughout the new edition, topics have been updated and integrated with other best practices in the book. This new edition builds on the earlier editions' reputation for being concise, direct, and for logically developing the design method with detailed how-to instructions, while remaining easy and enjoyable to read." --Book Jacket.
EBOOK: The Mechanical Design Process
The fourth edition of The Mechanical Design Process combines a practical overview of the design process with case material and real-life engineering insights. Ullman's work as an innovative designer comes through consistently, and has made this book a favorite with readers. New in this edition are examples from industry and over twenty online templates that help students prepare complete and consistent assignments while learnign the material. This text is appropriate primarily for the Senior Design course taken by mechanical engineering students, though it can also be used in design courses offered earlier in the curriculum. Working engineers also find it to be a readable, practical overview of the modern design process.
European Union Encyclopedia and Directory 2024
Thoroughly updated, this extensive reference source provides in-depth information on all matters relating to the European Union (EU): EU energy policy in the context of the Russian Federation’s invasion of Ukraine is covered in depth, as is the impact of the COVID-19 crisis on EU policy; EU citizenship after Brexit is discussed, together with EU migration policy and the EU’s social framework; EU-Africa relations are reviewed, and current issues in overall foreign policy and security are addressed. Key Features: an up-to-date chronology of the EU from 1947 to present an A-Z section contains definitions and explanations of organizations, acronyms and terms, and articles on each member stat...
