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A key asset in luxury. What matters for brand value creation?
Academic Paper from the year 2021 in the subject Business economics - Supply, Production, Logistics, University of Glasgow, language: English, abstract: This paper seeks to contribute to the existing literature on brand value by identifying the factors that create and preserve brand value in luxury, from both, a consumer and company perspective. It seeks to advance luxury research by identifying the determinants of BV that are overemphasized and overlooked. Brand value (BV) is a key asset in luxury. Given the current pressures facing the industry, it is essential to know which consumer- and company-based factors create and preserve BV in luxury. This paper seeks to answer two research questi...
Corporate Social Responsibility and Brand Value in Luxury
Doctoral Thesis / Dissertation from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: NA, University of Glasgow (Adam Smith Business School), language: English, abstract: Within luxury, an area that is becoming increasingly important due to the visibility of this industry is Corporate Social Responsibility (CSR). While consumers are still not actively demanding CSR in luxury products and services, and there is evidence that CSR is not a key area of interest for the luxury industry; the luxury industry is becoming the target of non-governmental organizations (NGOs) and other stakeholders interested in environmental and ethical practices. Thus,...
Ngo Influence on Forest Legislation
In the last two decades, a concern on how federal forests in the United States are managed has provoked concerns among different stakeholders, including NGOs. The purpose of this thesis is to contribute to the understanding of NGO influence on forest management legislation. Eight aspects were selected and compared in different study cases referring to legislative proposals dealing with forest management in order to define success criteria for a legislative initiative. The study indicates that the following criteria are particularly important to fulfill in order to influence forest management legislation: - The issue to address should be on the political agenda and have high public interest. ...
