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DIGITAL MARKETING : Optimalisasi Strategi Pemasaran Digital
Buku "Digital Marketing : Optimalisasi Strategi Pemasaran Digital" adalah panduan komprehensif bagi para pemilik bisnis dan pemasar yang ingin memanfaatkan potensi pemasaran digital untuk mempromosikan produk atau layanan mereka secara global. Buku ini membahas tentang konsep dasar pemasaran digital, termasuk pengenalan tentang Platform Digital Marketing, Content Marketing, Influencer marketing, Selain itu, buku ini juga memberikan tips dan strategi yang dapat membantu meningkatkan efektivitas kampanye pemasaran digital. Dalam buku ini, pembaca akan belajar cara membuat kampanye iklan yang efektif, menentukan target audiens yang tepat, mengembangkan konten yang menarik, memanfaatkan teknik marketing untuk meningkatkan profit, dan memilih platform media sosial yang tepat untuk mencapai tujuan pemasaran. Dengan membaca buku ini, Anda akan memiliki pemahaman yang lebih baik tentang konsep-konsep inti dalam pemasaran digital dan bagaimana menerapkannya dengan sukses dalam dunia bisnis yang semakin terhubung secara digital.
BISNIS DIGITAL : Strategi Administrasi Bisnis Digital untuk Menghadapi Masa Depan
Buku "Bisnis Digital" membahas tentang strategi administrasi bisnis digital untuk menghadapi masa depan yang semakin digital. Buku ini ditulis dosen dan beberapa penulis yang ahli di bidang bisnis digital dan teknologi informasi. Buku ini membahas tentang konsep dasar bisnis digital, termasuk Strategi Bisnis Digital, dan bagaimana Memulai Bisnis Digital era sekarang. Lebih lengkap Buku ini mengulas secara tuntas bagaimana Mengembangkan produk atau layanan digital, Pengembangan Bisnis Digital, Pemanfaatan Jaringan Internet, Menghadapi Tantangan Bisnis Digital, Mempertahankan keamanan dan privasi online, Persaingan dan inovasi di pasar digital, Mengelola risiko dan kegagalan dalam bisnis digital dan Masa Depan Bisnis Digital. Buku ini sangat cocok untuk akademisi bisnis dan manajemen, pebisnis pemula, serta praktisi dan peneliti di bidang bisnis digital dan teknologi informasi.
TRANSFORMASI BISNIS DI ERA DIGITAL : Teknologi Informasi dalam Mendukung Transformasi Bisnis di Era Digital
Buku "Transformasi Bisnis di Era Digital: Teknologi Informasi dalam Mendukung Transformasi Bisnis di Era Digital" membahas peran krusial teknologi informasi dalam menghadapi era digital yang terus berkembang. Dalam buku ini, pembaca diperkenalkan pada konsep dasar transformasi bisnis dan memahami bagaimana teknologi informasi menjadi pilar utama dalam proses adaptasi terhadap tantangan era digital. Dari perkembangan teknologi seperti kecerdasan buatan, pembelajaran mesin, hingga internet of things, pembaca diberi wawasan tentang bagaimana teknologi ini mempengaruhi cara bisnis beroperasi, mendorong inovasi, dan menciptakan peluang baru. Selain itu, buku ini menyoroti pentingnya mengubah kultur dan mindset perusahaan untuk merespons perubahan, serta mengintegrasikan teknologi dengan proses bisnis yang ada agar dapat meningkatkan efisiensi dan keberhasilan bisnis di era digital. Dengan mengulas berbagai model bisnis dan strategi pemasaran digital, buku ini menjadi panduan lengkap bagi para pemimpin perusahaan, profesional bisnis, dan mahasiswa untuk meraih kesuksesan di tengah era digital yang penuh potensi dan dinamika.
Managing Educational Tourism
An outline of the main forms of educational tourism, discussing their growth and resulting impacts and management issues from a holistic perspective. Using case studies, the author argues that without adequate research and management the potential impacts and benefits of educational tourism will not be maximized. The text highlights the need for collaboration between both the tourism and education industry to manage the growth and issues relevant within educational tourism adequately.
Introduction to Data Science
Introduction to Data Science: Data Analysis and Prediction Algorithms with R introduces concepts and skills that can help you tackle real-world data analysis challenges. It covers concepts from probability, statistical inference, linear regression, and machine learning. It also helps you develop skills such as R programming, data wrangling, data visualization, predictive algorithm building, file organization with UNIX/Linux shell, version control with Git and GitHub, and reproducible document preparation. This book is a textbook for a first course in data science. No previous knowledge of R is necessary, although some experience with programming may be helpful. The book is divided into six p...
An Introduction to Data Science
An Introduction to Data Science by Jeffrey S. Saltz and Jeffrey M. Stanton is an easy-to-read, gentle introduction for people with a wide range of backgrounds into the world of data science. Needing no prior coding experience or a deep understanding of statistics, this book uses the R programming language and RStudio® platform to make data science welcoming and accessible for all learners. After introducing the basics of data science, the book builds on each previous concept to explain R programming from the ground up. Readers will learn essential skills in data science through demonstrations of how to use data to construct models, predict outcomes, and visualize data.
Resistance and Power in Organizations
Are conflict and struggle at work as normal as compliance and consent? Contributors in this volume argue that they are. A wide range of passive and active, subtle and covert resistance practices are examined from diverse contexts. These include factory workers, women and minorities, farmers and even managers. International in focus, presenting original research supported by case-study material, this volume begins to redress the often cited neglect of workplace resistance. It will be of great interest to students and researchers in the fields of organizational sociology, organizational behaviour and industrial relations.
5S for Operators
Hiroyuki Hirano‘s five pillars of the visual workplace: sort, set in order, shine, standardize and sustain are the most fundamental and often overlooked aspects in continuous improvement initiatives. Together, these concepts form the framework of the 5S System, a set of principles whose simplicity often betrays its powerful impact on the workplace.So much of the 5S System seems like common sense, that it is astonishing how often such seemingly simple practices are absent in manufacturing operations. This is a hands-on book that explains the principles, rationale and implementation details of the 5S System. Easy-to-read and apply, each section of the text is loaded with questions, outlines,...
Potassium Solubilizing Microorganisms for Sustainable Agriculture
The potassium solubilizing microorganisms (KSMs) are a rhizospheric microorganism which solubilizes the insoluble potassium (K) to soluble forms of K for plant growth and yield. K-solubilization is carried out by a large number of saprophytic bacteria (Bacillus mucilaginosus, B. edaphicus, B. circulans, Acidothiobacillus ferrooxidans, Paenibacillus spp.) and fungal strains (Aspergillus spp. and Aspergillus terreus). Major amounts of K containing minerals (muscovite, orthoclase, biotite, feldspar, illite, mica) are present in the soil as a fixed form which is not directly taken up by the plant. Nowadays most of the farmers use injudicious application of chemical fertilizers for achieving maxi...
