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This book offers an in-depth exploration of the exciting field of corporate media production from concept development through to the final stages of postproduction and considers all the technical, interpersonal and creative elements needed for success. This third edition has been updated to reflect both traditional and social media production perspectives, including all phases of research and script development/presentation; essential preproduction activities and production styles; equipment; editing; distribution and evaluation methods; and the role of social media as distribution platforms. Special emphasis is placed on the director’s role and client education and handling. Organized to ...
Corporate Media Production thoroughly examines all aspects of this exciting creative field, from the initial script to the final stages of postproduction. The book also clarifies the roles of the writer, producer, director and client while focusing on the dynamic relationship shared by these key players. This in-depth book captures all the technical and creative elements used in the creation of media in the corporate world. Topics include: Program Needs Analysis Developing the creative concept Script essentials Keys to successful preproduction Lighting, camera and sound Directing executives, employees, and professional actors The director's key aesthetic skills Graphics Production Music and sound production Critical judgment and people skills Traditional and nonlinear editing Audio sweetening The future of corporate media
Corporate Media Production thoroughly examines all aspects of this exciting creative field, from the initial script to the final stages of postproduction. The book also clarifies the roles of the writer, producer, director and client while focusing on the dynamic relationship shared by these key players. This in-depth book captures all the technical and creative elements used in the creation of media in the corporate world. Topics include: Program Needs Analysis Developing the creative concept Script essentials Keys to successful preproduction Lighting, camera and sound Directing executives, employees, and professional actors The director's key aesthetic skills Graphics Production Music and sound production Critical judgment and people skills Traditional and nonlinear editing Audio sweetening The future of corporate media
Writing for Visual Media focuses on the fundamental problems faced by writers beginning to create content for media that is to be seen rather than read. This book takes the student from basic concepts to a first level of practice through an explicit method that trains students to consistently identify a communications problem, think it through, and find a resolution before beginning to write. Through successive exercises, it helps them acquire the skill and confidence they need to write effective films, corporate and training videos, documentary, ads, PSAs, tv series and other types of visual narrative. Writing for Visual Media also has a chapter on writing for interactive media, including promotions, instructional programs, and games. The book makes the student aware of current electronic writing tools and scriptwriting software through a companion CD-ROM, which offers links to demos and enriches the content of the printed book with video, audio, and sample scripts.
This book offers corporate writers, producers and directors an accessibly-written, hands-on guide to practical techniques important in producing high-quality, nuanced work in a corporate environment. Exploring each phase of media development, author Ray DiZazzo teaches readers how to "know what works" in corporate media, as well as an ability to focus on the nuance and subtleties that elevate typical media to a higher quality standard.
WHAT DOES IT MEAN TO BE WHITE IN AMERICA? BREAKING THE WHITE CODE OF SILENCE, A COLLECTION OF PERSONAL NARRATIVES, is a 680-page groundbreaking collection of 82 personal narratives that reflects a vibrant range of stories from white Americans who speak frankly and openly about race. In answering the question, some may offer viewpoints one may not necessarily agree with, but nevertheless, it is clear that each contributor is committed to answering it as honestly as possible. WHAT DOES IT MEAN TO BE WHITE IN AMERICA? provides an invaluable starting point that includes numerous references and further readings for those who seek a deeper understanding of race in America.
Publisher description
Nobody likes conflict, but you can't avoid it. Top performers just like you face problems every day. If you know how to deal with conflict well, you can turn it into your biggest opportunity for success. The Coward's Guide to Conflict is your essential conflict handbook, giving you the tools you need to manage conflict and come out on top. Discover: Why you must know how to handle conflict How to recognize conflict before it happens How to bring out the best in difficult people How to build strength by overcoming problems Secrets to impacting and leading others Techniques to guide you past conflict Top performers face conflict head-on and come out on top. You are just a short read away from mastering this essential skill.
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Since 1978 the Science Fiction Poetry Association has selected the best long and short poems in science fiction, fantasy, and horror for its annual Rhysling Awards, named in honor of the blind poet of the spaceways from Robert Heinlein 's The Green Hills of Earth. Often considered the equivalent for poetry of the Nebula Awards for fiction, the winning poems appear each year in the Nebula Awards anthologies. Now for the first time the Rhysling Winners have been gathered under one cover. This collection presents more than twenty-five years of the best poetry in the field of speculative literatur