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Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Ray was diagnosed with Hodgkin's disease at the age of 27, which left him with reduced immunity and potentially infertile, but happy to be alive. Five years later, back working as a builder and the father of twins, he cut his hand unblocking a drain. This led to kidney failure, septicaemia and the eventual removal of his arms and legs. Life as a quad amputee seemed bleak and overwhelming. His family were supportive but no one could possibly understand how he felt. This is the story of his struggle to cope with all that life has thrown at him, including his attempt to climb Mount Kilimanjaro. This book is a way of raising the profile of amputees, continuing the legacy of the Paralympics by giving hope and inspiration for the future, spreading the message that everyone can overcome anything with enough determination.
False beliefs about money so often rob us of our best opportunity to serve God, to love people, and to steward the wealth He gives us. Our cultural programming has embedded deep within us wrong ideas about wealth, money, and morality. These wrong ideas, and not greed or avarice, are the biggest source of poverty in the world. In Permission to Prosper, Ray Edwards offers three startling premises. First, God has promised you prosperity. Second, God has a purpose behind this prosperity (and it is not necessarily that you give all your money away). And third, the practice of prosperity is a spiritual activity. Not only do you have permission to prosper, but you also have a mandate to multiply. Permission to Prosper gives you the confidence and the keys to do just that.
MoneyWords is part of the powerful Quick & Easy Copywriting Series by Ray Edwards. This series is perfect for anyone who wants to see more sales, have more clients, and achieve greater success in their online business. Use the secrets in these books for writing blog posts, articles, emails, sales letters, and ads that make you money. Get More Attention And Sell More Products... NOW! The Quick & Easy Copywriting Series is sure to increase your bottom line no matter your level of experience. Whether you're a beginner or expert, the tips and tricks in these books will catalyze your sales into the next level of success.
Jonathan Edwards’ theologically sophisticated psychology of grace remains one of the deepest and most fertile theological psychologies in the Protestant tradition. The heart of his account lies in his foundational doctrine of spiritual perception where he locates the psychological core of the engraced Christian life. This work revisits Edwards’ doctrine from the perspective of recent work in the philosophy of emotions and other related philosophical sub-disciplines. The aim is to recover this often neglected theme in contemporary theology and renew it by bringing Edwards’ theological insights into conversation with various spheres of contemporary philosophical discussion. The account o...
Diagnosed with a terminal illness, a leading marketing consultant discovers that what he has learned about persuading others might help him save his own life. Ray Edwards was one of the top marketers and copywriters in the business with A-list clients like Tony Robbins, Jack Canfield, and Michael Hyatt when he was diagnosed with Parkinson's. The diagnosis brought his life to a screeching halt and propelled Edwards to question everything he thought he knew about his Christian faith, his relationships, what kind of person he was, and how the world worked. Out of options and deeply depressed, Edwards decided he needed to turn his life around or die a failure. He had to let go of false beliefs a...
Reveals how to serve God, love people, and steward wealth.
64 true crime cases in California from the early 1950s into the 1980s Inside look at serial killers, assassins, sadistic rapists, bank robbers, kidnappers, Satan worshippers, and more Provides crime overview, parties involved, evidence gathered, and theories for solutions
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