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La retórica antigua
La retórica cambió la sociedad griega. Antes de su aparición, los tiranos decidían. Con su nacimiento, en Sicilia, florece el debate.Ahora, antes de mandar, se debe convencer. Los primeros grandes expertos en el nuevo arte de la persuasión son los sofistas. Este libro explica cómo la retórica renovó el mundo antiguo y cómo aún hoy es parte esencial de nuestra comunicación pública.
Peripatetic Rhetoric After Aristotle
Interest in ancient rhetoric and its relevance to modern society has increased dramatically over recent decades. In North America, departments of speech and communications have experienced a noticeable renaissance of concern with ancient sources. On both sides of the Atlantic, numerous journals devoted to the history of rhetoric are now being published. Throughout, Aristotle's central role has been acknowledged, and there is also a growing awareness of the contributions made by Theophrastus and the Peripatetics. Peripatetic Rhetoric After Aristotle responds to this recent interest in rhetoric and peripatetic theory. The chapters provide new insights into Peripatetic influence on different pe...
Retorica
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A história do pensamento econômico como teoria e retórica
A partir do texto de mesmo nome de Pérsio Arida, este livro procura retomar as discussões relacionadas à retórica na economia, agora com maior viés empírico.
New Chapters in the History of Rhetoric
This volume gathers over forty papers by leading scholars in the field of the history of rhetoric. It illustrates the current trends in this new area of research and offers a great richness of insights. The contributors are from fourteen different countries in Europe, America and Asia ; the majority of the papers are in English and French, some others in German, Italian, and Spanish. The texts and subjects covered include the Bible, Classical Antiquity, Medieval and Modern Europe, Chinese and Korean civilization, and the contemporary world. Word, speech, language and institutions are addressed from several points of view. One major topic, among many others, is Rhetoric and Religion.
Rhetoric and Argumentation in the Beginning of the XX Century
This book is the edition of the Proceedings of the International Colloquium “Rhetoric and Argumentation in the Beginning of the XXIst Century” which was held at the Faculty of Letters of the University of Coimbra, in October 2-4, 2008, and was organized by Henrique Jales Ribeiro, Joaquim Neves Vicente and Rui Alexandre Grácio. The main purpose of the Colloquium was to commemorate the publication in 1958 of the books La nouvelle rhétorique: Traité de l’argumentation, and The Uses of Arguments, by, respectively, C. Perelman/L. Olbrechts-Tyteca, and S. Toulmin. But another important goal was to take stock of the state of rhetoric and argumentation theory at the beginning of a new centu...
La retórica
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Retórica
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