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This book, now in its second edition, provides an in-depth analysis of the challenges faced by micro, small, and medium enterprises (MSMEs) in Sampit City, along with updated solutions and steps for their development and growth. Authored by Rani Evelin Oktaviyanti and Rhegy Septiawan, a management student at Universitas Darwan Ali, this edition incorporates the latest research findings and insights gained from extensive study conducted as part of her Merdeka Belajar Kampus Merdeka (MBKM) program, under the guidance of her academic advisor, Mr. Andy Ismail. Divided into several chapters, the book covers various aspects of MSMEs in Sampit City, including their historical background, developmen...