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Avoiding Critical Marketing Errors
Praise for AVOIDING CRITICAL MARKETING ERRORS: HOW TO GO FROM DUMB TO SMART MARKETING: “Richard is at the very top of the list when it comes to people who can help someone understand how to be a great marketer.” Kurt Kane, EVP Chief Concept & Marketing Officer, at The Wendy’s Company “Richard reminds us vividly that marketing, now more than ever before, has a critical role to play in generating impact and lasting results.” - Didier Devaud, Vice President Global Marketing and Education iTero, Align Technology “AVOIDING CRITICAL MARKETING ERRORS is the de facto tool for all marketers to get smart(er) so they may elevate their business impact!” - Ben Cook, President, Acumen Learni...
Avoiding Critical Marketing Errors:
Marketing
Creating Brand Loyalty
"The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.
Competitive Positioning
It takes healthy brands to succeed in today's chaotic, fast-moving, competitive marketplace. Yet, marketers are confronted with, and their organizations are contributing to, an "age of sameness," where products and services are virtually indistinguishable. The result is that customers are commoditizing categories and discriminating principally on price. Offering more and/or enhanced features is not enough to win customers and create loyalty. COMPETITIVE POSITIONING - BEST PRACTICES FOR CREATING BRAND LOYALTY empowers marketing managers by sharing proven principles, insights from leading marketing practitioners, practical tools, and real-world examples, all of which will help you to successfully build your brand a brand that will connect emotionally with the heart, and remain uppermost in your customers' minds. Step by step, you'll learn best practices that will enable you to develop a competitive positioning.
Music Marketing for the DIY Musician
Unleash your music's potential by taking charge of your career! In Music Marketing for the DIY Musician, industry veteran Bobby Borg provides a step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music, helping to propel independent artists and other players toward success in the new music industry. This third edition provides major updates: Cutting-edge social media strategies: Dominate TikTok, master Instagram, and conquer YouTube with the latest tactics to amplify your online presence. Streaming secrets unveiled: Unlock the gateway to playlists and skyrocket your monthly listenership with fresh insights into the streaming world. Updated road...
Current Debates in Social Sciences InTraders 2020-3
Economic growth is a key issue both in economic policy making and in economic research. In eastern nations of the world, the interest in economic growth has been in the centrestage in view of the persistently high rates of unemployment and resurgence of recessionary pressures on these economies due to spillover effects from other developed economies undergoing recessionary phases. Entrepreneurial activities not only open up new doorways of income generation for individuals residing in the economy but is also looked upon now as panacea to treat unemployment by most governments, provided such ventures turn out to be revenue generating for the entrepreneur after all the risk he is willing to un...
Advertising Account Planning
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life A new chapter on International Advertising addressing the challenges of managing a global campaign Pedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examples New and expanded co...
A Branded World
Table of contents
How You Are Like Shampoo for Job Seekers
Employers want to know why you are the best choice for the job: Should they hire you or another candidate? The truth is that you're more likely to be selected for a job based on your connection with the interviewer than based on your qualifications. By learning to master your Job-Seeker Personal Brand, you'll have an edge over others interviewing for the same position, making the trademarked 'YOU' the brand of choice for your next employer. This groundbreaking book reveals a proven, step-by-step system for defining, communicating, and taking control of your personal brand before, during, and after a job interview. Modeled after the world's most successful big-brand marketing methods, this gu...
The Yearbook of Experts, Authorities and Spokespersons
The 20th annual edition of the Yearbook of Experts, Authorities & Spokespersons RM is an encyclopedia of sources available for stories or interviews. Over 15,000 topics are covered by 1,200+ individuals, associations, corporations, universities and public interest groups.Each participating organization or individual is listed with a profile and contact information. These listings range from 50-word reference listings to half-page or full-page display ads, most with photographs and logos.Three indices guarantee easy access for journalists and others who use the book: * Topic Index: Find the appropriate source on a specific topic with the page number of its listing.* Geographic Index: All participants are arranged in zip code order to ensure an easy search for local sources.* Participant Index: Lists all sources in alphabetical order.
