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Competing on Analytics
You have more information at hand about your business environment than ever before. But are you using it to “out-think” your rivals? If not, you may be missing out on a potent competitive tool. In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples—from organizations as diverse as Amazon, Barclay’s, Capital One, Harrah’s, Procter & Gamble, Wachovia, and the Boston Red Sox—illuminate how to leverage the power of analytics.
The CRM Handbook
CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.
DATA WAREHOUSING
The Third Edition of this well-received text analyses the fundamental concepts of data warehousing, data marts, and OLAP. The author discusses, in an easy-to-understand language, important topics such as data mining, how to build a data warehouse, and potential applications of data warehousing technology in government. Besides, the text compares and contrasts the currently available software tools used to design and develop data warehouses. While retaining the six existing case studies, it gives four new case studies: HARBOR, A Highly Available Data Warehouse A Typical Business Data Warehouse for a Trading Company Customer Data Warehouse for the World’s First and Largest Online Bank in the United Kingdom A German Supermarket EDEKA’s Data Warehouse The book, which is a blend of principles and real-life case studies, is intended as a text for students of B.Tech/M.Tech (Computer Science and Engineering), B.Tech/M.Tech (Information Technology), MBA, M.Sc. (Computer Science), M.Sc. (Information Technology), and MCA. It should also be of considerable utility and worth to software professionals and database practitioners.
Web Usage Analysis and User Profiling
After the advent of data mining and its successful application on conventional data, Web-related information has been an appropriate and increasingly popular target of knowledge discovery. Depending on whether the data used in the knowledge discovery process concerns the Web itself in terms of content or the usage of the content, one distinguishes between Web content mining and Web usage mining. This book is the first one entirely devoted to Web usage mining. It originates from the WEBKDD'99 Workshop held during the 1999 KDD Conference. The ten revised full papers presented together with an introductory survey by the volume editors documents the state of the art in this exciting new area. The book presents topical sections on Modeling the User, Discovering Rules and Patterns of Navigation, and Measuring interestingness in Web Usage Mining.
Web-Age Information Management
This book constitutes the refereed proceedings of the 13th International Conference on Web-Age Information Management, WAIM 2012, held in Harbin, China in August 2012. The 32 revised full papers presented together with 10 short papers and three keynotes were carefully reviewed and selected from a total of 178 submissions. The papers are organized in topical sections on wireless sensor networks; data warehousing and data mining; query processing; spatial databases; similarity search and queries; XML and Web data; graph and uncertain data; distributed computing; data security and management; information extraction and integration; and social networks and modern Web services.
Building and Maintaining a Data Warehouse
As it is with building a house, most of the work necessary to build a data warehouse is neither visible nor obvious when looking at the completed product. While it may be easy to plan for a data warehouse that incorporates all the right concepts, taking the steps needed to create a warehouse that is as functional and user-friendly as it is theoreti
Principles of Transaction Processing
Principles of Transaction Processing is a comprehensive guide to developing applications, designing systems, and evaluating engineering products. The book provides detailed discussions of the internal workings of transaction processing systems, and it discusses how these systems work and how best to utilize them. It covers the architecture of Web Application Servers and transactional communication paradigms.The book is divided into 11 chapters, which cover the following: Overview of transaction processing application and system structureSoftware abstractions found in transaction processing systemsArchitecture of multitier applications and the functions of transactional middleware and databas...
