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We all know that the future is uncertain, but rather than make any attempt to actively manage our futures in a consistent way, we tend to make broadbrush assumptions based on common-sense and intuition alone. Successfully managing risk is a primary ingredient for success in a fast-paced environment where we are bombarded by the need to make critical decisions, often with little or no solid facts available and little insight into the likely outcomes. Smart Things to Know About Risk Management, in a step-by-step approach, shows the reader what is risk management and why it matters, the categories of risk, how to achieve the right balance of risk, knowing your risk appetite, how to actively man...
Understand how branding can benefit employees, customers and investors, encouraging managers to rethink their fundamental assumptions about brands and marketing.
Based on six years of in-depth, worldwide research at the renowned Wharton School, "Driving Change" sets forth an integrated "real world" framework of the qualities that the 21st-century enterprise must possess if it is to succeed. The authors focus on how ideas actually work in practice, showing how any corporation can be dynamic, effective and prosperous in the next millennium. Illustrations.
Leadership is a popular topic today because it's so central to personal, team, and organization success. This has led to a confusing multitude of leadership grids, charts, formulas, jargon, fads, charismatic stories, and buzzwords. Drawing on decades of research, extensive experience coaching and developing thousands of managers, and previous bestselling books, Jim Clemmer distills today's leadership information overload to its core essentials. The result is a series of insights and bite-sized briefings on the timeless principles of leading people, The Leader's Digest. "If you're looking for a book that illuminates the topic of leadership in a useful, readable, and lively way, this is it." Warren Bennis Distinguished Professor of Business, USC, and Co-author of GEEKS AND GEEZERS: How Era, Values and Defining Moments Shape Leaders "Easy to digest...presenting it in easily accessible snippets is a smart way to reach leaders who are usually busy, well, leading rather than reading." "Recommended Readings," Marketing Magazine "An incredibly readable and useful collection of wit and wisdom on today's most critical success factor - leadership." David Chilton, author The Wealthy Barber
Image is king. Ten case studies plus an international showcase of work illustrate how a new visual identity can define a company and communicate its goals to the marketplace. Visual identity is a signature; learn how top firms redesign graphic signatures with success.
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A “fascinating overview” of neurofeedback and its potential benefits for treating depression, autism, epilepsy, and other conditions (Discover). Since A Symphony in the Brain was first published, the scientific understanding of our bodies, brains, and minds has taken remarkable leaps. From neurofeedback with functional magnetic resonance imaging equipment, to the use of radio waves, to biofeedback of the heart and breath and coverage of biofeedback by health insurance plans, this expanded and updated edition of the groundbreaking book traces the fascinating untold story of the development of biofeedback. Discovered by a small corps of research scientists, this alternative treatment allow...
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