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A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.
The first really original book on the classical period in American writing that has appeared for a long time.
Includes CD-ROM. Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book. This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since Absolut Book's release, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach. The clever ads found in Absolut Sequel are organized into themes including Cities, Artists, Writers, Album Covers, Collectors, Movies, and the Internet. This is the ultimate collection of the last ten years of Absolut ads, many never before seen, including controversial advertising created, but never used in print. Absolut Sequel is sure to make readers fall in love with the ads, and the vodka, all over again. As Goran Lundquist, president of Absolut, says about the Absolut sensation, "the consumers drink the ads as much as they drink the vodka."
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If you have lost a loved one, know of a friend who is grieving, or are a pastor, counselor, or church leader, this book is for you. It will provide you with tools for understanding what is happening and will help you to combat the fear and confusion that often accompany grieving.
Finland, Cultural Lone Wolf is the story of an accomplished nation and her extraordinary people. By pursuing a 'Lone Wolf' policy, Finland raised itself from a struggling, war-battered state to one of the most developed countries in the world over the course of only fifty years. The exponential rise of Nokia from tires and timbers to leading the world_s telecommunication industry is indicative of the Finns and their business style. These remarkable people speak a language unique in its origins and have kept their cultural identity intact despite the influences of powerful neighbors, Sweden and Russia. Uniquely qualified to write about Finland, best-selling author Richard Lewis traces the fascinating Finnish origins, as well as her history, geography, values and culture. His extensive experience with Finnish business provides him with keen insight on leadership style, negotiation strategies and the uniquely Finnish suomi-kuva, or Finland image. Lewis shines when describing Finnish humor, complete with laugh-out-loud jokes and stories. Finland, Cultural Lone Wolf shows both nation and writer at their best.
Today coanchor Al Roker presents an entertaining guide to achieving a life of happiness and success through the power of "yes!" These days, the road to success can feel jampacked with scheduling, networking, nonstop hustle, and flat-out absurdity. And no one knows that better than Al Roker—beloved cohost of The Today Show, weatherperson extraordinaire, and the man we all secretly wish we could turn to for wisdom and wisecracks in our everyday lives. From his college days as a polyester suit-clad weather forecaster in Syracuse to battling and buttering up the "Butter Man" during the legendary Macy's Thanksgiving Day Parade, Al has learned worthwhile lessons over a long, successful career. A...
Wyndham Lewis (1882-1957), the self-styled 'Enemy', was arguably the most significant British artist-writer of the twentieth century. As well as creating a unique oeuvre of paintings and drawings, he wrote short stories, novels, essays and books on philosophy, literature, politics and cultural criticism. A draughtsman of exceptional skill and verve, he also pioneered cutting-edge modernism in Britain before the First World War, leading the Vorticist movement and editing its typographically startling journal Blast. Lewis, along wth figures including and sculptor Gaudier-Brzeska and poet Ezra Pound, turned London into an international 'vortex' of creative activity. His cultural revolution was brought to a halt by the First World War, in which he served as an artillery officer and as a major official war artist.