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A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.
Intellectual history is viewed in this book as a series of "great conversations"—dramatic dialogues in which a culture's spokesmen wrestle with the leading questions of their times. In nineteenth-century America the great argument centered about De Crèvecoeur's "new man," the American, an innocent Adam in a bright new world dissociating himself from the historic past. Mr. Lewis reveals this vital preoccupation as a pervasive, transforming ingredient of the American mind, illuminating history and theology as well as art, shaping the consciousness of lesser thinkers as fully as it shaped the giants of the age. He traces the Adamic theme in the writings of Emerson, Thoreau, Hawthorne, Melville, Henry James, and others, and in an Epilogue he exposes their continuing spirit in the works of F. Scott Fitzgerald, William Faulkner, Ralph Ellison, J. D. Salinger, and Saul Bellow.
CD-ROM contains: Videos of Absolut ads in Windows media, Quicktime, and Macromedia Flash formats.
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Finland, Cultural Lone Wolf is the story of an accomplished nation and her extraordinary people. By pursuing a 'Lone Wolf' policy, Finland raised itself from a struggling, war-battered state to one of the most developed countries in the world over the course of only fifty years. The exponential rise of Nokia from tires and timbers to leading the world_s telecommunication industry is indicative of the Finns and their business style. These remarkable people speak a language unique in its origins and have kept their cultural identity intact despite the influences of powerful neighbors, Sweden and Russia. Uniquely qualified to write about Finland, best-selling author Richard Lewis traces the fascinating Finnish origins, as well as her history, geography, values and culture. His extensive experience with Finnish business provides him with keen insight on leadership style, negotiation strategies and the uniquely Finnish suomi-kuva, or Finland image. Lewis shines when describing Finnish humor, complete with laugh-out-loud jokes and stories. Finland, Cultural Lone Wolf shows both nation and writer at their best.
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