Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Trust Me, PR Is Dead
Robert Phillips spent twenty-five years at the top of the Public Relations industry, travelling the world to speak alongside Prime Ministers and CEOs (in between presenting naked in Finnish boardrooms saunas and trying to bring an end to the British monarchy). But then he quit his job as CEO EMEA of Edelman – the world's largest PR firm – for one simple reason: he no longer believed in what he was doing. Messages can no longer be managed. The age of 'spin' is over. In this age of activism and individual empowerment, power is shifting from state to citizen; employer to employee; corporation to citizen-consumer. From media to publishing, law to diplomacy, and internal communications to leadership itself, traditional industries are facing a near inevitable demise. How can the PR industry be so seemingly unaware that it is experiencing its own death throes? And if everything is dead, what comes next? Using nearly 200 anecdotes, interviews, and case studies (including companies like Unilever, John Lewis Partnership, and Patagonia), Robert Phillips answers these questions and proposes a new model of leadership and accountability across business and politics.
Stakeholders
This landmark book takes a retrospective look at the most important and influential works in the study of stakeholders since Freeman's 1984 publication, Strategic Management: A Stakeholder Approach. 2009 marked the 25th anniversary of this watershed in organizational scholarship, so now is an excellent time for Phillips and Freeman to revisit this topical and exciting subject.From the tremendous upsurge in the literature, the editors have carefully selected ground-breaking works on topics including corporate governance, stakeholder-agency theory, management models, ethical theory and stakeholder orientation. This invaluable volume will shape the thinking of scholars and academics for the next 25 years.
America's Healthcare Transformation
A revolution in American medicine is in full swing, with the race from fee-for-service to fee-for-value at the front line in an epic battle that will transform healthcare delivery for decades to come. In America’s Healthcare Transformation, eminent physician leader Robert A. Phillips brings together key thought leaders and trail-blazing practitioners, who provide a wide-ranging exploration of the strategies, innovations, and paradigm shifts that are driving this healthcare transformation. The contributors offer a panoramic look at the dramatic changes happening in the field of medicine, changes that put the patient at the heart of the process. Among other subjects, the essays evaluate inno...
Pricing and Revenue Optimization
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact marketing@www.sup.org.
Stakeholder Theory
Honoring the twenty-fifth anniversary of R. Edward Freeman's Strategic Management: A Stakeholder Approach, one of the most influential books in the history of business strategy and ethics, this work assembles a collection of contributions from some of the most renowned and widely-cited scholars working in the area of stakeholder scholarship today. The analyses collected here comment on the impact Freeman's book - and stakeholder theory more generally - has had upon the fields of management and organizational ethics. This study also includes an original response from Freeman himself. As the conversation about stakeholders hits its academic and popular stride, this timely volume provides both ...
Futurekind
Featuring over sixty design projects enabled by new technologies, this book reveals how innovative, socially and environmentally conscious designs allow us to change the world for the better. We have grown accustomed to two beliefs: first, that only experts can be designers, and second, that our everyday activities are harming the planet. Yet, by bringing together digital communication and engaged online communities, products can be designed by anyone for the social and environmental good. From a playground-powered water pump in South Africa to a DIY cellphone, Futurekind showcases design projects—across every scale, budget, and material—that have made a genuine difference in individual ...
The Cambridge Handbook of Stakeholder Theory
A comprehensive foundation for stakeholder theory, written by many of the most respected and highly cited experts in the field.
Stakeholder Theory and Organizational Ethics
Recent corporate scandals have brought attention to business ethics, yet there are few books available that cover an important aspect of this topic. In this timely study of organizational ethics and stakeholder theory - which holds that business is beholden not only to shareholders but also to customers, employees, suppliers, management, and the community - Robert Phillips challenges the idea that the theory has no ""moral underpinnings"" and suggests useful ways to define which groups are or are not legitimate stakeholders. This study is based on the work of John Rawls, the most widely cited moral and political philosopher of the 20th century.
The Cascade Killer
As a Fish and Wildlife police officer, Luke McCain and his partner -- a yellow Labrador named Jack -- spend their days patrolling the rivers, lakes and forests of the wild and scenic Cascade Mountains in Eastern Washington. After hunters discover human remains inside a bear's stomach, McCain is thrust into the investigation. As more dead women are found in McCain's region, authorities suspect a serial killer is prowling the mountains he knows best. McCain will need his knowledge as an outdoorsman, and his instincts as an investigator, to track the psychopathic predator before he kills again.
To Save Bastogne
None
