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This book outlines innovative processes used to research, conceive and develop innovations in the Customer eXperience (CX) space for both large and small companies.
The account of these elite paratroopers’ encounter with the Germans is “a story of raw courage in the face of seemingly impossible odds . . . a great read” (World War II). In December 1944, an enormous German army group crashed through the thin American line in the Ardennes forest. Caught by surprise, the Allies were initially only able to throw two divisions of paratroopers to buttress the collapse—the 82nd Airborne, which was rushed to the area of St. Vith, and the 101st, which was trucked to Bastogne. After their successful campaign in Holland, Col. Reuben Tucker’s elite 504th Parachute Infantry Regiment was resting and refitting in France when news came of the German breakthrou...