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Trust Me, PR Is Dead
Robert Phillips spent twenty-five years at the top of the Public Relations industry, travelling the world to speak alongside Prime Ministers and CEOs (in between presenting naked in Finnish boardrooms saunas and trying to bring an end to the British monarchy). But then he quit his job as CEO EMEA of Edelman – the world's largest PR firm – for one simple reason: he no longer believed in what he was doing. Messages can no longer be managed. The age of 'spin' is over. In this age of activism and individual empowerment, power is shifting from state to citizen; employer to employee; corporation to citizen-consumer. From media to publishing, law to diplomacy, and internal communications to leadership itself, traditional industries are facing a near inevitable demise. How can the PR industry be so seemingly unaware that it is experiencing its own death throes? And if everything is dead, what comes next? Using nearly 200 anecdotes, interviews, and case studies (including companies like Unilever, John Lewis Partnership, and Patagonia), Robert Phillips answers these questions and proposes a new model of leadership and accountability across business and politics.
Pricing and Revenue Optimization
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact marketing@www.sup.org.
Futurekind
Featuring over sixty design projects enabled by new technologies, this book reveals how innovative, socially and environmentally conscious designs allow us to change the world for the better. We have grown accustomed to two beliefs: first, that only experts can be designers, and second, that our everyday activities are harming the planet. Yet, by bringing together digital communication and engaged online communities, products can be designed by anyone for the social and environmental good. From a playground-powered water pump in South Africa to a DIY cellphone, Futurekind showcases design projects—across every scale, budget, and material—that have made a genuine difference in individual ...
To Save Bastogne
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Foreign Service List
Includes field staffs of Foreign Service, U.S. missions to international organizations, Agency for International Development, ACTION, U.S. Information Agency, Peace Corps, Foreign Agricultural Service, and Department of Army, Navy and Air Force
