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Pricing Strategies
"This book is consistent in its treatment, thorough, correct in scholarship, and well-researched. An impressive achievement given the breadth and complexity of the area."– Randolph E. Bucklin, Peter W. Mullin Professor of Marketing, Anderson School of Management, University of California, Los Angeles Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the math necessary for making effective pricing decisions. His intuitive approach to understanding basic pricing concepts presents mathematical techniques as simply more detailed specifications of these concepts.
Pricing Strategies
Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business. The author demystifies the math necessary for making pricing decisions. Using clear, direct language, he explains in detail how to apply expected value, multiple regression, price elasticity, and generalized breakeven analysis to essential pricing tasks. He uses a descriptive approach to explaining mathematical techniques so...
Legends in Consumer Behavior: Morris B. Holbrook
The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior in the past several decades. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focusing on the multiple ways in which a legend has contributed to the field. This second set in the series, consisting of 15 volumes, is a tribute to Morris B. Holbrook. Morris B. Holbrook, one of the most prolific contemporary consumer behavior and marketing scholars, is the recently retired W. T. Dillard Professo...
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The Politics of the Real
Schindler shows that liberalism is wrong, not because it has simply “relegated God to the private,” but because it has inverted the world: giving us power without authority, in what becomes a closed, necessarily totalitarian, horizon. Here, nothing else can be done with the transcendent God but to find a quiet little place to keep him, harmless and out of the way. When we let God out, a cosmic hierarchy of act—of participation in Being Himself—explodes into view. And this changes everything. A true integralism, a true postliberalism, moves politics back into a cosmos that is itself analogically ordered to participation in the life of God. With The Politics of the Real, Schindler has elevated the postliberal conversation. — Andrew Willard Jones Director of Catholic Studies at Franciscan University of Steubenville and author of Before Church and State
University Bulletin
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UCSF Magazine
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Legends in Consumer Behavior: Morris B. Holbrook
The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior in the past several decades. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focusing on the multiple ways in which a legend has contributed to the field. This second set in the series, consisting of 15 volumes, is a tribute to Morris B. Holbrook. Morris B. Holbrook, one of the most prolific contemporary consumer behavior and marketing scholars, is the recently retired W. T. Dillard Professo...
