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The Global Public Relations Handbook, Revised and Expanded Edition
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
The Global Public Relations Handbook
This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.
The Struggle for Land in Brazil
Sober and gripping chronicle of the repression of demands for agrarian reform includes several well-detailed case studies. Presents excellent background on the justice system and its uneven enforcement of the law--Handbook of Latin American Studies, v.57.
Public Relations and Communication Management
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.
Wood Composites
Wood composites as part of wood engineering materials has been reaching a constant developing trend, being used on a wide range of applications and becoming worldwide as a very promising alternate material face to traditional building materials such as concrete, metal and plastics. In this part of the series are treated aspects among which advances functionalities in laminates, the activation of natural fibres, the natural matrix, and others industrials manufacturing research advances for wood material as composite.
The Street Is Ours
A compelling history of the impact of automobiles on the streets of Rio de Janeiro.
The Country of Football
"In time for Brazil's hosting of the 2014 World Cup, this book uses the stories of star players and other key figures (based on over 40 interviews) to create a contemporary history of Brazilian soccer from the 1950s to the present. It also explores race and class tensions in Brazil and shows how soccer is central to the country's dramatic trajectory toward modernity and economic power"--
Vencer ou morrer
Este livro conta a História do Futebol a partir de seus aspectos políticos e sociais. Traz ainda um estudo inédito sobre a violência das torcidas e uma discussão sobre a utilização do esporte pelos regimes autoritários.
Botti Rubin Arquitetos
Alberto Botti and Marc Rubin graduated from the architectural school of the Mackenzie University of Sao Paulo, Brazil. They soon got into partnership and have since been responsible for hundreds of projects, ranging from single family homes to high-rise b
Recent Developments in Modeling and Applications in Statistics
Statistics has been a main tool in almost every field of activity and an essential part of applied scientific work, supporting conclusions and offering insights into new uses for established methodologies, thus making it a valuable resource in looking for faceless facts. Model construction describing populations or phenomena subject to randomness use a wide range of methods. Data collection provides the basis for modelling and assumption verification. Modelling must be conducted using suitable techniques that give researchers the means to search for hidden facts or behaviours. This may be addressed by fitting pre-defined shapes and distributions to the data or by allowing the data to reveal its intrinsic properties by using nonparametric methods. This volume contains a selection of contributions presented at the XVIII Annual Congress of the Portuguese Statistical Society.
