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Contemporary Party Politics
A systematic and comprehensive introduction to contemporary party politics in democratic states and evaluation of whether, and to what extent, parties are - as is often claimed - in crisis or decline.
Global Political Marketing
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no mean...
Recruiting and Retaining Party Activists
This book explores how experienced party organisers in the UK work to recruit and to retain party activists for local campaigning. Local door-to-door campaigning is widely regarded as being a key element in a successful election campaign. However, for door-to-door campaigning to work, a large number of volunteer activists are required. The question then is: How can parties identify, recruit and retain such volunteer activists? Based on interviews with highly experienced campaigners, original party documents, the wider campaigning and volunteering literature, numerous informal conversations and the author’s own experience of local campaigning over a 20 year period, this book provides an answer to that question. It shows how potential activists are identified, encouraged to become active and supported through their initial encounter with local campaigning. The author also shows how local parties can encourage activists to remain active by creating a ‘retention enhancing campaigning environment’ and what that involves.
Political Communication Ethics
Political Communication Ethics: Theory and Practice brings together scholars and practitioners to introduce students to what, if any, ethical responsibilities political professionals have. Chapter authors range from a top Republican lobbyist to an Obama appointee, from leading academics to top digital strategists, and more. As a collection of diverse perspectives covering speechwriting and political communication, advocacy, political campaigns, online politics, and American civil religion, this book serves as an essential resource for students and scholars across many disciplines.
Political Marketing
Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future. New Features and benefits of the third edition: Fully updated throughout with new research on emerging practices in the field and ethical implications such as the use of big data, authenticity and the limitations of voters as consumers in light of Brexit; A new employability section on political marketing in the workplace; Extensive pedagogical features including new peer-reviewed case studies, democratic debates, and fully updated practitioner perspectives, best practice guides, and class discussion points and assessments. Led by a leading expert in the field and including contributions from other key academics in the field, this textbook is essential reading for all students of political marketing, parties and elections, and comparative politics.
Voices of the UK Left
This book brings together a team of specialists to explore why some left-wing politicians are able to communicate their message effectively, whereas others struggle to connect with the public. To address this question, it analyses the rhetoric and narratives employed by figures from British and Welsh Labour, the Green Party, the Scottish National Party and the radical left, as well as the anti-austerity movement. In doing so, the collection offers insights into why the performances of political actors such as Carwyn Jones and Nicola Sturgeon resonate with a wide audience, whereas some - like Jeremy Corbyn - have limited appeal beyond the party faithful. The volume provides an accessible examination of the language and ideas of the UK left, while offering a novel perspective on the challenges currently facing the Labour Party. It will therefore appeal to a wide readership, including scholars and students of rhetoric, ideology, political leadership, and British politics.
Conservative Party Politicians at the Turn of the 20th/21st Centuries: Their Attitudes, Behaviour and Background
Using data collected from one of the most comprehensive quantitative surveys of its type, "Conservative party politicians at the turn of the 20th/21st centuries" offers an authoritative insight into the behaviour, background and attitudes of Conservative politicians in England, Scotland and Wales at all levels from local councillors to MPs, Peers and MEPs.
Routledge Handbook of Political Marketing
With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the bro...
Inside the Local Campaign
Inside the Local Campaign reveals what goes on in constituency campaigns during a Canadian election. For decades, the media has focused primarily on the national campaign and party leaders, and the practice of canvassing for votes by candidates and their supporters has been seen as more tradition than science. But things have evolved with digital media. Local-level campaigning is more fashionable – and critical for gathering data that can be used post-election. Using the 2021 federal campaign as an anchor, an impressive collection of authors and practitioners discusses local-level campaigning in electoral districts across the country, highlights local trends and on-the-ground roles, and discloses hidden details about how local campaigns are run.
Understanding Electoral Reform
The field of elections and electoral systems, and particularly electoral reform, has exhibited tremendous growth and cross-national appeal over the last two decades. However, beyond an increased knowledge of voting rules and their consequences for political representation, little attention has been devoted to the question of why electoral systems have recently undergone substantial change in several liberal democracies. This book addresses several new approaches to electoral reform. First, the scope of the study of electoral reform has been expanded. Second, contrary to previous studies of electoral reform, the conviction that the determinants of reform can be explained by one single approac...
